Analysis: hit a few million to buy a LED curved TV value?

This year, whether it is in the 3C online shopping mall or line of electrical appliances to buy TV, consumers will see a large curved screen TV sales. Businesses deliberately placed in the core position, consumers will be curious to look at the product label, a 55 inch curved TV moving on the million! The price is much higher than ordinary flat panel TV, which is the current hot fried surface tv".

Curved TV is the first by South Korea's Samsung and LG devaluation, followed by domestic TV manufacturers have followed the listing, as the surface TV posted a variety of promotional labels, causing consumer concern. It is understood that the surface TV mainly LED screen and OLED screen points, and the current market is mostly LED curved surface tv.

Consumers can not help but ask, ordinary flat-panel TVs are also LED screen, LED screen can really bend it? What is the difference between LED TV after bending? Spend a few million to buy a LED surface TV value?

Hard curved LED surface TV

The industry has learned that the LED surface is not the original surface screen, but through the physical properties of the plane will change the bend, changing the physical properties of the plate. LED consists of many parts, when the screen becomes curved, these parts can not be turned into a curved shape, which is the main body of the LED surface TV thick, and even the back is still the main reason for the use of graphic design. Due to the poor flexibility of the LED screen itself, there is a large technical defects in the physical bending.

Curved screen is more beautiful than actual

Whether it is the past plasma HD, today's 4K, or fried hot curved TV, its essence is a TV, should be the first visual experience. Of course, in the living room aesthetics is more important today, the appearance of the TV properties have also been taken seriously.

The appearance of curved TV is its biggest selling point and product differentiation, easy to win the curiosity of consumers, enhance brand awareness. The industry observers believe that LED TV in the face of beautiful appearance at the same time, will sacrifice a huge practical value, this sacrifice is reflected in the following aspects:

Greater demands on the screen. The curved surface screen can only display the visual advantage under the condition of the big screen, and form the surround viewing experience. So, if the size of a flat screen TV is 55 inches, then the surface TV needs at least 65 inches to achieve similar results.

Inconvenient hanging wall. The thickness is large, and the bending and protruding edges have certain hidden dangers. The most prominent problem is that deformation surface TV will present "bow" shape, the edge of the screen looks larger than the middle, especially in the display content across the screen when the lateral will be very obvious, mobile viewing angle, the screen will become more distorted.

High demand for light. The ordinary TV screen is not very suitable for curved TV, the family needs to carry out some additional lighting design, to adapt to the requirements of surface TV lighting.

More critical perspective. Curved TV emphasizes the curved screen is more suitable for visual principles, but in fact this kind of visual effect is reflected in the need to sit in the center of the TV station. In other words, such as sitting in other locations to watch, not only can not achieve the desired visual effect, but because of the curved screen, making the screen distortion. As a matter of fact, it is impossible for families to watch TV, so many people can not be squeezed into the center.

Expensive price, in fact, the concept of consumption

Sales executives from the store learned that consumers are most concerned about the purchase of curved TV or price, after all, the price of curved TV more than a few times more than ordinary flat-panel tvs.

But industry observers believe that the performance of LED TV is curved did not really reach the surface, the mere appearance of complete bending angle, the technology is not yet mature, LED surface is still in the conceptual stage, LED surface current will be paving the road for future OLED surfaces, the future of OLED is the best scheme of curved tv.

Concept oriented, above the core attributes of performance, the consumption of curved TV is the concept of consumption, which is contrary to the product market logic.

LED surface for the business, may be a Pseudo differential competitive product strategy competition extends out, or to enter the OLED transition in the process of product strategy, or is a valuable brand strategy, First impressions are strongest, even just is the appearance oriented new product promotion. But for consumers, there is only one purpose, to buy a suitable performance of the tv. Consumers should not be the touchstone of the product, the consumer's wallet should not pay for the research and development of the business, consumers should not be fooled.

So, instead of saying that the LED surface is a curved screen, it is actually a distortion of consumer values. In today's transparent consumption, consumers have been able to examine the correct values of consumption, has been able to meet consumer demand rational. Consumers can not afford to hurt, the concept of consumption will only start to twist his waist.

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