A large number of enterprises into the LED industry victim price bundling value?

China with its huge market consumption ability to become a global LED lighting production and consumption of large countries, but such a production and consumption power in the LED product quality and reputation but no right to speak.

The potential Chinese LED lighting industry and the weaker is the consensus of the industry, the quality of export products to domestic criticism, quality is not against imports embarrassing situation more deep outside of the domestic LED lighting industry "worthless" bad impression, and the value of itself by the price of "holding the nose", as the price war drag and accessories.

Most companies will become the victim of industry restructuring

Since 2015, the "price" for the LED lighting pioneer battle never stopped, in a recent "LED bulb price war led manufacturers" or "the title of the news as one falls, another rises" broke the industry price war on tacit understanding. In particular, the high price of LED lighting brand manufacturers seem to make the name of an unnamed war without a clear identity, but also officially placed on the table, becoming the first stage of the LED lighting industry ranking key battle.

The hustle and bustle of surging price war for the long-term development of the LED industry, is to continue to deepen, or may have to pay more attention to the quality and brand value of "war", everything is unknown, but we can know that there is a considerable number of enterprises will become the industry restructuring of the victim and eliminated in a series of invisible the price of the battle.

Price war reshaping the lighting industry development order

It is undeniable that the price to beat the market is not a bad thing, the low price strategy is not a unique coup in China's lighting industry". It is reported that the international lighting heavyweights PHILPS launched in May 2 LED bulb $5 price to bleed in the North American market, regardless of PHILPS and its supply chain vendors are profitable, but the most drastic efforts to lower prices is not generally be able to compete with manufacturers.

To tell the truth, I was very happy to see the self-worth of lighting manufacturers involved in the price war, its reason is dominated by lighting manufacturers price war is benign competition, we know that the price of the purpose in hand lighting manufacturers largely to do marketing for their own brand, so as to achieve the ultimate goal to grab market share and in this process, benefit is the consumer and LED lighting industry:

Below the usual amount of consumption to consumers buy quality brand lamps, lighting on all leading in the price war also due to the addition of lighting company and accelerate the death and out of time, from the point of view, the price war prompted the development of lighting industry, lighting industry has become a key factor in remodeling.

Price does not mean value, do not let the value of the value of kidnapping

Of course, if the price war is necessary, we are glad to see the lighting manufacturers figure, however in the current domestic lighting market, "price first" creed become about the lighting business market development planning to develop the best.

We know that the essence of "price war" is the enterprise with the price in the terminal market influence, at the expense of the cost of production and market profit as the premise, specially formulated the default price lower than the market, to seize market to achieve against the industry, to expand the brand influence.

In this process, the brand, the product and the enterprise scale and so on take the core support strength to participate in the price war competition. However, we can see that for the current lighting market price war connotation, simply rely on dumping to win a few companies, by funding constraints, narrow financing channels lead to product quality, brand and so on are "ignore" the price war prevailed, it is led to the current lighting industry chaos the fundamental reason, phenomenon of lack of credibility of the amphitropous, run away.

The landing as quickly realize the products and brands, with prices as trailbreaker as consumers of the brand is no ground for blame, enhance consumer desire and accelerate the global lighting industry is flat, rely on an empty form of price war would soar and progress can attack cities and capture territories to help the domestic lighting industry.

As mentioned above, the lighting enterprises in the process of the price advantage to seize the market, not only depends on the price of a single factor, but give full play to good product quality, enterprise scale and brand influence, this is the fundamental long-term development of the lighting business, in other words is to make the value influence consumption, rather than to consumer price destruction.

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