8 billion procurement plan to boost the transformation of the industry to change the lighting giant

The national 8 billion LED lighting procurement plan recently released, just at this time, China (Beijing) International Lighting Exhibition (February 29th - March 2nd) opened in Beijing, 200 companies at home and abroad gathered here, among them, 70%- 80% enterprise business involving semiconductor lighting products. Beijing Lighting Fair has always been regarded as a barometer of the lighting industry's annual development, the major companies are showing the latest lineup to attract orders. Participating companies said they are focusing on products, channels, and business model innovation and transformation, in order to adapt to the needs of the LED lighting market.

Policy help LED lighting market blowout

"12th Five-Year Festival" green lighting demonstration project change conference, China ring committee revealed that the Commission will arrange 8 billion central budget funds for the purchase of 4 million L E, D road lighting products in the "12th Five-Year" period, at the same time will lead to not less than 3 billion yuan of local matching funds. Will be in the pilot area to determine the 10 provincial capital cities, 50 prefecture level cities, the implementation of the 100 counties green lighting energy-saving demonstration project.

As energy saving and emission reduction star, L E D recent frequency support. The newly released "electronic information manufacturing industry" 12th Five-Year development plan "L E D as the focus of development. Ministry of Finance and other three ministries have also started in 2012 to promote the project of semiconductor lighting subsidies, subsidies to subsidize the use of indirect subsidies, including indoor lighting, street lights, tunnel lights and other products of the class 4. "China infrastructure construction led to the rapid growth of L E D lighting", Liang Hanfeng president of PHILPS Greater China Lighting said to the company as an example, two major areas of landscape and road lighting is the fastest growth in china. Last year, PHILPS China lighting business grew 17%, China has become the largest market outside Europe and the United states.

Xu Huai, Secretary General of China Lighting Association, said China's lighting power consumption accounts for about 13% of the country's total power generation, lighting energy saving long way to go. L E D lighting in recent years, the rapid development of the lighting industry is ushering in a huge shift from traditional lighting to L E D lighting. Data show that in 2011 China's L E D lighting market size will reach 23 billion yuan, is expected in 2012 China's L E D lighting market size will reach $34 billion, accounting for 15.5% of the lighting market.

Changjiang Securities analysts pointed out that the previous LED lights procurement mainly by local governments at all levels to promote, and now the state support for LED lighting has risen to the central level, reflecting the state support for strategic emerging industry is gradually increasing.

Lighting giant to increase investment and innovation transformation

Based on the high growth of China's LED, PHILPS decided to increase investment, upstream and downstream industry integration. Liang Hanfeng said that PHILPS has recently invested in the construction of PHILPS LED lighting regional headquarters in Chengdu, 2015 will be a total investment of more than 25 million euros, is the largest investment in recent years, PHILPS LED lighting.

"There is a huge opportunity for the market, the company is to provide integrated lighting solutions for the market rather than a single lighting products. Xu Huai pointed out that compared with the old PHILPS and other enterprises, domestic enterprises also lack the advantages of industrial chain, R & D investment is relatively weak. Even PHILPS has to change. Liang Hanfeng said, the company unveiled the full range of LED lighting solutions, including the jincui "commercial lighting, office lighting, landscape, roads, and industrial 5 program, is to show the most comprehensive and systematic one. "The competitive landscape has changed, and standardized products are applicable to the general market, while the L E D needs more customized solutions. "PHILPS lighting this year will reposition the company from the production of generic products to custom, pay attention to market segments; from product oriented to service and solution oriented marketing; turned from suppliers as partners. In addition, the expansion of one to four market channels. KingSun said, is promoting the "incubator factory" business model. That is to provide the core module of supply chain partners, sharing with partners, and provide technical research and development, production management, project inspection, project reporting, patent licensing, marketing strategies such as full support, and the partners do not need to use the KingSun brand, which will effectively break local protectionism and further reduce the cost.