6 billion cake to be cut LED enterprises can not escape the survival of the fittest

The day before, Chinese Electronics Import and Export Corporation commissioned by the Ministry of Finance and other three ministries, domestic public tender for the "2012/2013 annual financial subsidies for semiconductor lighting products promotion project". This domestic LED lighting industry ushered in the history of the largest financial subsidies to tender, will bring billions of new business opportunities. But behind the feast, the industry also reminded the industry to calm the positive effect of the tender, more attention to internal strength to enhance

Expand enterprise profit space

The tender involving products including LED lights, LED tunnel lamp, -LED lamp, self ballasted lamps reflective LED. According to informed sources, the amount of financial subsidies involved in the tender will reach 1 billion yuan.

A number of domestic securities analysts have pointed out that the start of the tender, will drive the entire general lighting market, including commercial, industrial, home, including the start. It is predicted that the tender will bring a scale between 5 billion to 6 billion yuan commercial cake".

This will be a positive domestic LED lighting industry. Tianjin Jinya Electronics Co. Ltd. LED Sales Department Sales Manager side Hao said, the current domestic LED lighting industry scale, which led to the production costs remain high, financial subsidies will dilute the production cost, expand enterprise profit space.

Hao side also pointed out that the subsidies take indirect subsidies, the ultimate beneficiary is the end users, which will effectively avoid the enterprise products to enter the international market, with subsidies and the subject of investigations may.

It is understood that the present is considering Jinya electronics to participate in the bidding plan. But ho also said that due to incomplete knowledge of the key factors in government procurement, so Jinya electronics selection will focus on the maintenance of the current energy commercial and industrial customers in the area, and general consumers.

Subsidy bidding guidance

According to informed sources revealed to the media, the tender units will be between 30 to 50. Compared to the domestic industry more than 8000 enterprises scale, apparently successful enterprises is only a drop in the bucket. The tender will pull the market demand of 5 billion to 6 billion yuan, for the output value of up to $150 billion of the industry, the plate, can only be regarded as an appetizer of small snacks".

The tender requirements for bidders are extremely strict, including the conditions of production capacity of not less than 200 thousand, the registered capital of not less than 50 million yuan. Insiders said in an interview, which will be the vast majority of small and medium enterprises outside the door, the result is bigger, even the formation of monopoly.

"The greater the guiding role of subsidies than practical significance". Panasonic (China) Co. Ltd. source business planning Yipeng previously said weng. People who hold the same view in the industry are not in the minority. In the industry view, financial subsidies will stimulate the LED lighting products prices fell 15%-20%. Yu Ning, director of Tianjin electric energy saving Technology Center pointed out that the industry through technical innovation, almost every year to promote the corresponding price decline.

Bian Hao said, we focus now is to continuously improve product quality, accelerate the decline in product prices over the past year, the price of our products has decreased by 3 and 4, which will help us win more consumers.

Many industry insiders have said in an interview with reporters, the government should be in the LED lighting industry in the early development of the industry to give basic support of many aspects, such as speeding up the development of industry standards, increase scientific and technological research and development enterprise support, and actively introduce foreign advanced experience, more service functions, try not to directly participate in the market, let the market decide the enterprise survival of the fittest.