5 dark heart teach you to do LED lighting O2O financing

2015, a large number of industrial capital flight, the influx of investment funds, more and more hot money, is China's reality.

The development of the mobile Internet has sunk to two or three tier cities, entrepreneurial projects are also deep into the vertical, subdivision of the O2O industry. Financing is a problem that every O2O project will face. I'm not telling you to cheat, really is to tell you that O2O financing can have these five dark heart method.

Diablo 1: early look at the people, the medium-term look at the product, the latter look at the data

Angel round, even the seed period, the capital side must be to see people. The founding team are not reliable, but also pull an egg ah, do not have to be knowledgeable, but reliable, team structure, collocation to reliable, chef, technology, operation and promotion...... Not a single one can be omitted

To Pre-A, or A are round, if not, it was a bird, while looking for a big company by director of Dangdang, hot Kangtou his wife and children. Sometimes A round investors have asked to come up with very good data, the team made out of the product into the market, the data is good or bad, do not have to explain more, can survive the C round, obviously.

Diablo 2: how long can carry on how long, to their own price

The project has not yet started, thinking about seed, angel round, Pre-A round, A round, B round, C round...... How to use the money investors. When you are foolish investors, to give you money to use, it is necessary to your equity, it is necessary to have the project KPI. Or so to say, the sooner the money, it is necessary to pay more equity and other. A O2O venture, did not start, ask for money, the value of the project is much, how fast can the development of future earnings, how much, and do not say, also let the capital difficult, you have to keep to the 50 million to 500 thousand, then you have to, but the heart welled up a mouthful of blood.

Boil price, do not rush to finance, has become the heart of the O2O project financing must learn. Capital side also hope that you will not only invest time and effort, but also put a little money to show confidence and determination. Entrepreneurship is to learn to spend a penny out of five cents or even the effect of the little money in the hands of a little bit of the people and things in need of urgent, boil, daughter-in-law boil into a woman. In their own and co-founder of the money is about to burn out, financing a good price, better life.

Dark heart 3: BP is not a good feast, is the eight full of delicious food

Rivers and lakes spread too much, BP (Business Plan, business plan) how important, how can we make a move investors BP. Yes, BP is really important, because your project has not been formed, there is no clear profit model or prove to have a thing to explain to the record". A good BP really easy, some of the capital side to see really was moved, financing is half the success.

But BP really do not need to put anything on the table, the project vision, business logic, profit model, product features, operational strategies, promotional tools...... A brief analysis of the background and then talk about the mission when it comes to 2020...... Because the O2O project and the special vertical subdivision, industry structure and internal reasoning some entrepreneurs also speak some obscure, investors see these Manhanquanxi "hard food, perhaps reducing appetite. Because of the "teeth", in fact, only want to know what the capital side of the project, why, how, how will one or two years. Ground gas, said people, then do not say too full, eat people eat eight full, delicious food and memorable, investors think of you, it becomes.

Dark heart 4: there are one or two very important to a partner

O2O project, the founding team is a group of technical men, or are a bunch of pimps, two extremes are not. The key is to grasp the timing of financing, need to rely on one or two huilaishi partner. They promote the progress of the cohesion of the people, and the quality and quantity to achieve the financing conditions required; foreign know all packet loss with you in front of the investors, echoed each other, make investors yipaidatui growls "is you! Can not speak clearly financing, but also reflects the team's understanding and combat effectiveness.

It will come, it should be in the O2O project where the industry partner must have one or two knowledgeable. For the past, present and future of the industry do not say well, at least to gradually clear, see more and more accurate. They know that in the financing of this project and the team may live to live very well in front of the number one event, how to grasp the industry opportunities and mobile Internet era is getting shorter and shorter business window.

Diablo 5: do a workaholic, fight money, fight the user, fight the transaction amount

The O2O project, because the vertical segmentation, products and technology itself is not the big barrier, there are three points: fight fight money, who have more money who burn more lasting who Niubi; fight the user, is actually a spell operation, user system of reasonable design, operation and build a good ecological products, users of benign growth fight; transactions, it is hard for marketing, trading volume more let investors excited, because the net profit can be more conditions to fight for more.

Only do such a workaholic, O2O project has a beautiful story. But the story is definitely not enough light, that is, your pants are off, but also depends on the data. Users and transaction volume data does not look good, everything is bullshit. mutual