"315" should be "365" lighting people how to see fake?

3 - 15 consumer rights day, all walks of life and set off a wave of counterfeiting. Recently, the author visited Shenzhen several Lighting City found that businesses for 3 - 15 of the scanty counterfeiting activities, only in the home decoration materials chain stores held "awesome 315 rights in action".

For the LED industry, counterfeiting, plagiarism has always been a chronic illness, businesses, manufacturers why 315 do not run up? Many businesses told the author, first, did not receive notice of the enterprise; two is not only the slogan of the crackdown, it is a day of business action for 365 days.

365 fake should become the norm

In the LED lighting industry, the emergence of counterfeit products, the ultimate victim is the end consumer, because they do not have the ability to distinguish lighting products, can not distinguish the quality of products from the surface of the product. So, as the terminal store hardware and Lighting City, to ensure that consumers buy genuine is the ultimate goal of counterfeiting.

At present, the consumer is an effective way to distinguish between true and false lighting is a two-dimensional code scanning, but not all brands have two-dimensional code. In addition, consumers can only be introduced through the business and observe the screening, it is the test of the conscience of the business. Therefore, the sale of counterfeit goods in the end of the market is the conscience of the business, in the production stage of torture is the responsibility of the enterprise.

3. 15 fake can not become a slogan, it should become the norm of the crackdown in 365. "Ya Ming lighting general manager Cao Linxiong said, LED industry is still in the early stages of development, the market is a bit confusing, plagiarism, counterfeiting phenomenon is serious, which requires manufacturers own" no "and" no "and" not recommended "production of fake and shoddy products; on the other hand, manufacturers should protect their own intellectual property rights through legal and other means of.

Two sessions hot speculation"

It is understood that in the Internet Conference at the end of 2014, the word "fake" are frequent, plus the bar on the Alibaba in January this year, SAIC alerted the overseas market, bringing a series of negative effects, visible with the United States, the Jingdong, Ali has listed, China electricity market has been placed on the microscope, so the the big business platform to "fake" activities are keen.

During the two sessions, the major electricity supplier chiefs have proposed to strengthen the crackdown on online games, electricity providers set off a hot speculation. Suning Holdings Group Chairman Zhang Jindong believes that the current online shoppers counterfeiting infringement and other illegal acts have not been effectively resolved, need to clear the enterprise business platform is one of the main network transactions, the establishment of "Shouwenfuze platform" mechanism.

However, the current LED industry business situation is extremely serious, LED lamps sold online general repair products, defects, and the proliferation of fake and shoddy products, if not clean business environment, do the electricity supplier standardization, LED industry in the network is still a mess. NVC last year after the "winter storm" line crackdown after victory, this year will once again start line sword, further crackdown special rectification actions. In addition, PHILPS, wood wood, FSL, OPPLE lighting, Tsinghua Tongfang, National Star optoelectronics and other lighting companies have also expressed support for online crackdown.

Market voice

Shenzhen jinhuihuang lighting general manager Wang Renjun: dealers resolutely resist fake and shoddy products

NVC NVC crackdown is unprecedented, as agents, we must support, it is necessary to safeguard the interests of dealers initiatives, more conducive to the orderly development of health industry. NVC products has been very good, I believe a word: has been imitated, never surpassed. The customer reservation, and not because of counterfeiting and distrust of NVC NVC brand, just require businesses to issue the relevant certification materials, which brought some unnecessary trouble to the merchant. Therefore, we call, as dealers, we should resolutely resist fake and shoddy products, do not operate the "three noes" products, reporting infringing products, but also the lighting industry a piece of pure land!

Shenzhen Jin Di Lighting Co., Ltd., general manager Ye Honghui: cottage goods rampant, looking for anti-counterfeiting logo

No one can do without lighting market of counterfeit goods, who is a lamp sold well, after two days the same light by other hanging in the most conspicuous place, and many small dealers are bored "chaos profit". LED on the market product type is complicated, the quality is uneven, and the LED product packaging logo not corresponding national standards, industry standards and local standards, affect the stability and development of the LED market and LED's environmental health image. Therefore, consumers can not distinguish between good and bad in product selection, thus hindering the promotion of LED products. In order to safeguard their legitimate rights and interests, businesses should actively guide consumers to carry out LED lamps security queries, look genuine, fake businesses and consumers need to jointly supervise.

Cai Shaohong, general manager of Shenzhen light concept lighting: fake need to awaken the industry conscience

Many businesses believe that because of the different levels of consumer demand so the counterfeit goods, this is another behavior, consumers just because they don't understand only by products than the price than to buy the product style. As a businessman, we not only did not correctly guide consumers to buy genuine, but also acquiesced in this market behavior, which is a very immoral behavior. In the LED lighting quality so chaotic market environment, enterprises should be more conscientious lamp, businesses with conscience business products, establish a corporate social responsibility, the state and the government also should vigorously support the potential of LED lighting industry, LED industry chain