2015LED lighting three spindles: low prices, emerging markets, and

TrendForce's green energy division LEDinside the latest global LED packaging industry market report "pointed out that the 2014 LED package market value of $14 billion 600 million, slightly in 2015 to grow to $15 billion, the annual growth rate of only 3.2%. LEDinside research associate Chu Chao said in the strength of the LED packaging industry market growth slowed down, and Chinese mainland manufacturers rise, strong competition for the market, are also the most severe test of the LED industry in 2015.

LEDinside pointed out that due to the large number of Asian manufacturers into the LED industry, LED lighting into the Red Sea market killing in advance, and forced PHILPS and OSRAM and other traditional lighting manufacturers big change to cope with changes in lighting market. The LEDinside forecasts the future of LED lighting industry three development trends, including low-cost lighting times, LED manufacturers through economies of scale to achieve cost advantages; LED manufacturers will actively develop new markets; LED industry integration and continuous competition and elimination.

In the era of low-cost lighting, LEDinside pointed out that due to the low price of LED lighting products, LED specifications gradually standardized, especially Chinese, LED vendors with government subsidies, special funds, through economies of scale, price and cost advantages, only low order market.

LEDinside said that the power LED has replaced the high-power LED lighting market has become mainstream, the economies of scale of 2835 LED was particularly China, LED manufacturers favor, have invested a large amount of production capacity of 2835 LED. In addition, benefit from various materials, and enhance the ratio of China homemade scale economic benefit, 2835 LED with the advantage of low price, suitable for alternative light bulb and lamp product categories.

LEDinside pointed out that the Asian region such as LED lighting environment in the Taiwan area, China mainland, Japan and other places of intense competition, so the LED lighting manufacturers actively looking for a new blue ocean to improve profit margins. With the price of LED lighting products gradually approach to the traditional source, gradually increase the degree of acceptance in emerging markets, coupled with emerging market for patent requirements are not too high, and the demographic dividend, policy support and other bullish factors, 2015 LED lighting manufacturers will have the opportunity to open a door market in emerging countries.

In addition, LEDinside believes that the 2014 international cooperation strategy of the common LED manufacturers will continue until 2015, whether by shares, joint venture, or strategic alliance, can enhance the competitiveness of their products and the common development of the market. On the other hand, in the middle and low order lighting market, the lack of cost competitive advantage or niche market of small and medium enterprises, will gradually withdraw from the market.

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