2015 lamps market trend analysis of three

2014 is over, and no matter how the situation before the lighting market, it has become the past tense. In early 2015, the lighting business to do is to understand the new trends in the development of the market, and to grasp, in order to better work. In the new year's lighting industry conference forum, a professional analysis.

Similarly, a lamp lamp well-known enterprises responsible person Mr. Gao Jianfang also said, "the development of the market competition and changeable, so fierce, the enterprise which the fastest, most comprehensive and reliable grasp of market trends, which enterprise can account for the initiative, has the initiative and win the market. "Enterprise timely, quickly and accurately capture the market development trend, and make full development and utilization, is a prerequisite for success in the changing competition in the market.

So in 2015, what is the new trend in the lighting market?.

1, product innovation is still the main theme of development. With the development of economy, the scale of the middle and high income people is gradually expanding, and there will be a tendency to expand. This part of the consumer groups on the product is not just need, but also to pursue a personality. However, throughout the development of the lighting market, product homogeneity is full of the market, and consumer demand varies widely.

Innovation is the enterprise to the future ticket. Companies are willing to invest in product development on a higher cost, grasp the market trend, the introduction of products to meet consumer demand, has a development advantage. A lamp high mr.. It is understood that the lamps are foreign brands, but foreign manufacturing power, especially in product development, therefore, the lamp into the high cost in product development, also hired a senior foreign design team, adhere to the original design, is committed to creating high-quality lamps.

2, environmental status can not be ignored. Known as the history of the most severe environmental law in January 1st this year, the formal implementation of the market to promote the development of more standardized direction. Consumer awareness of environmental protection is gradually increasing, but also more and more attention to the environmental protection performance of lamps and lanterns, therefore, companies need to aim at the new wind direction in a timely manner, environmental protection will be put on the enterprise development agenda. "Mr. Gao told reporters such a lamp, a lamp has been adhering to foreign production standards, more attention to environmental performance, from the selection of raw materials to the production process, are developed to control, the highest environmental labeling. This may be one of the reasons why consumers are fond of lighting.

3, enterprise OCS is the trend. Throughout the lighting market, many traditional companies have to test the water network marketing, hoping to catch up with the network marketing this free ride". It also shows that the lighting business, the net is the trend, so the lighting companies can seize the vane, and strive to create brilliant in 2015.

It is understood that a lamp as early as a few years ago began to enter the Internet platform, on the one hand, through the network platform for enterprise information, brand and product content spread, and also launched a new official website focusing on user experience. It is understood that the new official website of a lamp with only carrying the website information release port function, not only the use of foreign brand image design visual interpretation of the perfect enterprise, strengthen communication, promote the communication with the target user. On the other hand, a lamp to start mobile phone WeChat mobile platform, through social media will be closely linked with the enterprise and the user, so that consumers can easily and timely understanding of business trends and product information.

It can be said that in the current market competition is intense, the lighting companies only accurately capture the market new trends, make full use of the strategic layout, in order to survive in the market.

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