2015 LED lighting companies which are going out?

2014 is a year of surging rapids, integrated year, the outbreak of the first year, channel years and other words behind the industry to disclose the impatience and noise. In this LED LED large, filled with laughter and tears, filled with a sense of loss and longing. Blue LED won the Nobel, let LED industry NVC storm people a feeling of exaltation upon fulfillment; affect the industry's striking one snag after another, Tmall nerve; the rise of electricity providers, a digital myth lamp enterprises have into the embrace of millet; Ali cross-border robbery, let everyone exclaimed vulnerable; digital era of intelligent lighting, electrical integration; integration vibration industry chain it is wise to become a traitor......

Industrial environment is not good, leading to a lot of enterprises difficult, what kind of lighting brands will be eliminated? International Lighting brand giants give different answers.

Among them, "CREE cafe" Chinese district business general manager and technical director Shao Jiaping believes to have talent, technology, brand, channel, innovation; giant PHILPS Asia Marketing Director Zhou Xuejun said, the industry downturn, PHILPS can not stay out, big companies may be smaller that small businesses are likely to collapse; OSRAM (China) sales director Chen Qize believes that the failure to stay in the tide of market analysis, enterprise operation and management and other aspects have to adapt to the market side; the international giant General Electric light source (GE) smart lighting general manager throws four Cheats: cost, quality, channel brand and product innovation; Cooper electric Asia Pacific General Manager Zhang Yize believes that tap into the potential market, has a patent into the importance of the international market; Samsung LED Tang Guoqing, general manager of the country believes that learning innovation is the key to the survival and development......

In short, to survive and live well, there are many reasons for the enterprise, and let the enterprise out of the collapse of a sufficient. So what LED lighting companies will be eliminated in 2015?

The first is the lack of cash flow enterprises. Funding strand breaks has always been the most direct cause of death". At present, the noisy LED was dazzled, many bosses like to play with blood, loss of the original shares of industrial solid, with the expansion of production capacity, step up the layout, but enterprises downturn, competitors in the input and output ratio imbalance, the decline in profits, the enterprise as their own pockets, and suppliers and maneuvers the dealer finally emptied out marketing payment, stock, when what is not left, direct filing bright, dirty, ran away.

Secondly, there is no core technology advantages of enterprises. If LED is a war, then the equivalent of technical equipment, when the enterprise holding the head to head the face of the roaring bullet, the outcome of the battle is self-evident. From the LED industry chain, covering the substrate, and epitaxial chip, package, application and other aspects, involving many fields of microelectronics, optical and thermal; from the production perspective, assembly plant a hundred people, and even beat several semi automatic production equipment.

Third excessive superstition electricity supplier channel business. This "double eleven", OPPLE 94 million 300 thousand yuan to create lighting electricity supplier myth, many lighting companies have shock, channels of interest and even some enterprises regardless of the line, practicing the "magic power". In fact, business competition, online operating costs are rising, from the initial 8% to 20% increase to 35% - 42%, an electricity supplier into the deep sea, when the enterprise "brandished a knife from the palace" at that moment, but lost for the development of channel foundation, thus embarked on a road of no return.

Fourth is to explore the channels of enterprises. LED lighting really entered the intense fighting arena, to the market first with vigour and vitality, of every hue advertising bombardment, passionate slogan incentive, seductive channel policy, channel "beating, smashing, looting" movement are staged every day. However, limited by the market space, financing capacity, channel management, operating mode of cooperation and other factors, so that the company can not hold to the end, to know that the country is more difficult to play than jiangshan".

2015 has really come to eliminated sooner or later of the enterprise, to descend the rapids of the river is not necessarily a good thing, after all, the industry does not need so much LED lighting company.

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