2014 global LED bulb lamp and lamp demand increased by more than 80%

The global market research firm TrendForce's green energy division LEDinside LED said, with prices, plus the LED light efficiency increased year by year, the purchase cost recovery period is shortened obviously, driving global business and the public sector will greatly enhance the replacement of lamps, officially launched the global LED light source to replace the tide, the bulb and lamp replacement the most popular type of light source products. LEDinside estimates, compared with 2013, in 2014 the global LED bulb demand will grow by 86%, while the number of LED lamp demand growth rate reached 89%.

LEDinside analyst Wang Ting pointed out that, due to the rapid decline in the price of LED lighting products, jointly stimulate market demand, so manufacturers continue to introduce a variety of LED lighting products in order to close to the price of traditional lighting products. LED bulb lamp, for example, compared with 2012, this year, the price of LED ball bubble lamp product prices significantly accelerated, and the price difference between different brands is gradually narrowing. The positive price strategy of the first tier manufacturers is expected to bring considerable impetus to the development of the LED lighting market, and the price driven demand will stimulate further fermentation in 2014.

In addition to the manufacturer's pricing strategy, the regional market and the subsidy policy for the promotion of LED lighting penetration has considerable help. For example, there are still some areas of North America continues to implement EnergyStar subsidy program, and the price of subsidies after the lamp is more easily accepted by consumers. In addition, the implementation of the policy of incandescent light bulbs have been implemented on the LED lighting market development has played a greater role in promoting.

In the channel, due to the regional characteristics of the lighting is quite obvious. As a result, the laws and regulations of different countries and consumer habits, but also indirectly affect the appearance of sales channels. After LED lighting began to flourish, more and more manufacturers began to enter the competition LED lighting market and the traditional industry, whether it is for dealers or large retail stores directly into the channel, more and more manufacturers pay attention to management.

Therefore, in the rapid development of LED lighting market, lighting manufacturers have access to technology and through the integration of resources to enhance competitiveness. At present, most of the lighting manufacturers with a variety of wireless transmission technology as well as the overall intelligent control technology, and even with a variety of renewable energy green building solutions, so the future business is quite large. In addition, to promote the brand image more easily make the lighting manufacturers a premium space, also can get rid of the dilemma of sustained price competition.

LEDinside analyst Wang Ting believes that "the lower the prices of products, strive for the standard case subsidies, vigorously carry out construction, acquisition and technology pathway pathway to enhance competitiveness, promotion of intelligent lighting, and enhance brand image, or is the main tactics for the development of 2013~2014 lighting manufacturers".