2014 LED industry eight prophecy"

2013 and we are far away from each other, changing, LED industry is still moving forward. The development of LED in the next year, will face more opportunities and challenges, during which LED business strategy is particularly important. Combined with environmental advantages, to do the brand, to achieve the scale effect is an effective way to deal with market risk for future LED companies. For 2014, LED industry has eight predictions.

1, in 2014 LED began to reshuffle the real thing

The domestic LED industry after the first several years of development, has made considerable progress in terms of scale, technology, products, but also faces many problems, LED excess capacity, a large number of enterprises, product performance level is uneven, the price war intensified, many enterprises do not have a clear business and product positioning.

The next five years, the LED industry will be a big reshuffle, whether it is a listed company, or state-owned enterprises, private enterprises, the next five years, will face a very grim situation. Especially in the next three years, the LED industry big fish eat small fish, fast fish eats the slow, will be the industry norm, because the market is so big, this is the inevitable result of market regulation. Non-listed company may be basically eliminated or integrated.

2, the global LED light source will be officially replaced tide

In the rapid development of LED lighting market, lighting manufacturers have to integrate resources through the acquisition channels and technology to enhance competitiveness. At present, most of the lighting manufacturers with a variety of wireless transmission technology as well as the overall intelligent control technology, and even with a variety of renewable energy green building solutions, so the future business is quite large. In addition, the brand image promotion can enlarge the lighting manufacturers bargaining space, also can get rid of the dilemma of sustained price competition.

3, 2014 LED lighting products shipments increased by 70%, the output value of $17 billion 800 million

Global market LED lighting penetration is rapidly improving, in 2014 LED lighting output value will reach $17 billion 800 million, the total number of shipments of LED lighting products up to 1 billion 320 million, compared with growth of 68% in 2013. LEDinside said the global LED lighting products to replace the tide from the rapid decline in prices caused by the alternative light source products is most obvious, and the lamp bulb is the most popular in the market to replace the light source type, respectively in 2013 38% and 25% LED lighting products.

In addition, the future demand for integrated LED lighting product types will gradually rise, especially in combination with the application of intelligent lighting products, it is expected that in 2014 the proportion of LED lighting products will be expected to increase year by year.

4, 2014 Flash LED market trends will be M oriented

Flash LED penetration of smart phones has reached 100%, spotted Flash business opportunities, LED industry is actively involved in the Flash market. In 2013 Flash LED specifications to drive current 1000mA, 500mA and 350mA as the mainstream, and the 2014 Flash LED specifications will move towards the M oriented development, in the driving current 1000mA, the brightness in the 240-250lm FlashLED will continue to play in the mainstream of higher order, on the other hand, if the customer has lower cost considerations, plus the introduction machine models for low order models, the FlashLED will fall in the driving current 350mA, brightness specifications below 75lm.

5, 2014 Direct TV penetration rate of more than 60%, the impact of LED backlight output

2013 LEDTV penetration in the Chinese TV factory driven down to the 95% level, in 2014 is expected to fully replace CCFL, the annual TV shipments estimated at up to 209 million units, an annual growth rate of 3%. However, in 2014 LED TV backlight estimated value of $2 billion 410 million, the annual growth rate will decline by 17%, the main reason for the direct type TV LED number is a side light type was less about 50%, while the 2014 direct type aircraft penetration rate will reach 60%, is the result of whole LED TV shipments growth, the main reason is the output value of LED drop.

6, prices continued to decline, lighting demand will be greatly increased

In recent years, the global lighting market began to show no white effect, at the same time by the rapid decline in influence of upstream chip technology upgrading and price between LED lighting and traditional lighting products gradually narrowing the gap, downstream of the LED lighting product prices has become an indisputable. At present, the price of LED lighting products are decreasing at the rate of 20% per year, many areas either replace 40W or 60W LED bulbs even have the lowest price of less than $10, gradually approaching the traditional energy-saving lamp price.

According to global research statistics, 2013 October to replace 40W global LED product parts price fell more obvious, the regional brand lamps have the lowest price below $10, and the product price gap between different regions is gradually narrowing. Especially in the UK, showing a sharp decline of 11%. Part of the original price of high priced items down, low-priced items will continue to decline.

OSRAM, Samsung, LG and other brands in the UK are close to or less than $10 of products sold. The region to replace the lowest commodity price of 40W has now reached $8.1. In the United States region, in addition to CREE, WAL-MART recently launched low-cost bulbs, PHILPS, Ecosmart has also been less than $10 of products sold. The region to replace the current 40W commodity prices have been down to $9.

7, 2014 will be out of the supply dilemma

Everlight chairman Ye Yinfu, chairman Li Bingjie, the East Bay crystal electric chairman Wu Qinghui, canyuan chairman Jane tomoto and the United States Cree Hongkong director general manager Li Shiyi LED industry giants are optimistic about the next year five synchronous prosperity of the industry, Li Bingjie has changed the conservative attitude, expected LED coming from pile up in excess of requirement.

Taiwan LED plant in recent years by the mainland