2014 LED TV penetration close to 100% level

The global market research firm TrendForce's green energy division LEDinside said in 2013 LED TV down to the 95% level in the Chinese permeability TV factory drive, 2014 is expected to fully replace the CCFL, the annual TV shipments estimated at 209 million units, the annual growth rate of 3%. However, in 2014 LED TV backlight estimated value of $2 billion 410 million, the annual growth rate will decline by 17%, the main reason for the direct type TV LED number is a side light type was less about 50%, while the 2014 direct type aircraft penetration rate will reach 60%, is the result of whole LED TV shipments growth, the main reason is the output value of LED drop.

LEDinside Research Assistant Manager Guo Zhihao said, in 2014 on the TV factory is still the price competition for a year, even if the LED TV penetration rate is close to 100% level, TV price and cost competition has not slowed down, the TV brand factory is no longer just focus on the LED cost, but the value of the whole backlight LED contains PCB or even Lens cost, therefore, to reach the 2014 LED TV backlight supply chain, in addition to providing a whole group of LED backlight solution, but also need to have cost competitiveness.

Direct type aircraft in 2013 has become one of the mainstream LED TV models, with the direct type backlight with high wattage chip, the future use of a number of direct type machine chip will be more reduced, continued to reach the target of cost reduction, on the other hand, LED factory also borrows two optical lens light amplification angle of the second generation lens can be opened to the light angle of 165 degrees, to improve the shortcomings of thicker type direct type.

With the cost of direct type aircraft is still expected to continue to decline, and the fat from the machine past success, key products expected in 2014 will be the main push of the TV manufacturers, LEDinside forecast 2014 direct type TV penetration will come to 60% levels, the first time beyond the side light type machine.

In addition, on the backlight LED package specifications, due to the fierce competition in the TV cost, LED package size TV backlight has been used integration signs, for example, the mainstream of the 7030 side light type, narrow frame with 7020 straight down the first 3528, and in recent China sales of good results and 3030 3535. Compared to the past every year the backlight LED to launch the new packaging specifications, specifications in the integration situation, not only help packaging factory scale production, the future packaging factory can also be focused on the development of human to enhance the luminous efficiency of LED.