The horse party, expansion, integration, transformation, LED display the army into the busy go forward with great strength and vigour, and strive to "immediately brilliant". A review of 2013, although there are thousands of the collapse of the military retreat, as well as innovation for the sophisticated cutting-edge as an irresistible force news news. 2013, LED display companies can not forget the triangle debt pains, can not give up is a small space in the future. This LED display industry warlords melee lively, it seems difficult to settle the dust in 2014.
After the throes of rebirth
The development of LED display industry is never a one-man show, this ship during the voyage time to face in all directions from the wind or wind power, wind or clogging, challenges, enterprises can only try to keep heading.
The "price war" is the first large LED enterprises are blocked, due to lower barriers to entry, many enterprises get together LED display area, and the weak market demand and industry overcapacity makes LED display industry fierce price war. LED display industry continued price war in the industry down the gross margin, but also in the rapid elimination of smaller LED display companies.
If the "price war" just shuffle in minor, "triangle debt" is like a tsunami like launching a campaign. Looking back on 2013, we can easily find that the protagonist of all influential failures are LED display companies.
Triangular debt is a common problem in the LED display industry. LED display the enterprise itself during operation requires a strong financial strength as the backing, a display project often requires hundreds of thousands, millions, even tens of millions of investment, but because the project cycle is relatively long, many companies in order to promote the sales of all payment by installment, the return of funds sometimes often takes several months. Small and medium-sized enterprises because of the lack of strong financial support, this should repay the money suppliers to do the project, once the project profit is not much, cannot fill the supplier of debt, resulting in vicious spiral chain of funds.
In the past few years the development of LED display in the "golden era", a lot of enterprises in the pursuit of market share, the excessive use of financial leverage, in front of the interests, some enterprises choose debt to survive, even to the point of debt. In the face of interests, whether the enterprise can control the capital chain problem, in a reasonable and healthy sales model for market competition is particularly important. If not, a similar phenomenon will be repeated collapse.
Have to say, LED industry has just gone through the spring and Autumn period, but it seems to have entered the era of the Five Dynasties and ten kingdoms. Encouragingly, able to survive in the mighty wave crashing on a sandy shore companies have ushered in a new.
The selection of the small time of LED display screen
In the price war, homogenization and other competitive environment, the new application market has been placed more hope. 2013, the companies are still actively innovation, small spacing will undoubtedly become the focus of the industry heated debate. At present, the use of LED display in the outdoor market is more mature, facing the prospect of a more substantial indoor LED display market, naturally unwilling occupies a corner, two years ago, said a small pitch LED display screen, people can only stay in a simple indoor display concept, and now, spacing data constantly refresh to people being declared: LED HD display the time has come.
Small spacing as if let an enterprise find itself to get rid of the bottleneck of the development of martial arts Cheats: LED small pitch products of high prices, high profits, low margin industry smoothly done or easily solved problems; small spacing can be combined with touch, naked eye 3D, intelligent applications, cloud seeding control concept, industry product homogeneity serious dilemma trapped collapse of itself; in the property industry, the LED display market is narrow, the scale of the enterprise can not be bigger, but the small distance not only broaden the application field of LED display, and even into the civilian market hope.
The main producers and their characteristics of small spacing LED display screen
There is no doubt that the high density of small spacing LED display is an important emerging market in the industry, but also one of the products of higher profit margins. The main advantage of high density and small pitch LED display screen is high-definition display, high refresh frequency, seamless, good cooling system, easy disassembly flexible, even in relatively close watch, the display of super clear, no flash no particles. With the continuous improvement of the density, the LED display market is becoming wider and wider. At present, in the television, high-end conference rooms, high-end consumer goods, analog simulation and communications industry specific command and control centers and other places small spacing products have shown strong competitiveness.
LEDinside believes that the current market space for small spacing LED display or seize the original DLP display wall, LCD and PDP splicing screen market. At present, due to the price and performance of the civil field is still difficult to enter.
High density small pitch LED display 110 inch above the main attack area is DLP TV wall and other industrial fields, 110 inch products that can be used for residential and commercial market, but the civilian market requires not only the size, but also particularly sensitive to price. 4 square meters is the LED super TV applicable to civil and commercial tipping point, more than 4 square meters is clearly dominant in the commercial field, and to achieve civil must be within the range of 4 square meters. If the next 4 square meters above the rise and popularity of television, then LED super TV will be a big market. At present it is almost impossible.
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