2013 the second half of the white light LED market situation of some speculation

If want to use one word to sum up the white LED 2013 first half of the market situation, personally think that "strange" is the word most appropriate. In the beginning of each big enterprise and in the sense of a downturn in 2012, the industry to pick up the message has been circulating in the market quietly; advocating white LED industry to pick up in the major media, xiongji boss run away and the disappearance of legal billion light gave them a slap in the face; in the industry market is still in dispute whether "fire excessive, general lighting to LED lighting has been quietly open the door. "It's not that we don't understand, but the market is changing too fast. This sentence is really the first half of 2013, the best white light LED market dynamics. However, it is far from enough to sum up the past. Our aim is to make a reasonable prediction of the future on the basis of summing up the past. For the coming future, there are the following guesses:

1 quality and price is still the main theme: quality is the foundation, is a strong guarantee of product value, no quality, everything will be out of the question. From this point xiongji boss run away incident proves to the pursuit of low prices at the expense of the quality of the products of enterprises will be the end of the road, but this sentence in turn is established, the high price of the product is not easily down to earth. According to this view, the quality of the grasp and price positioning is indeed an important issue to test the white LED enterprise. However, in small series seems to be based on accurate market positioning and market research, these are not problems. Therefore, the decision to make a decision by the head of the enterprise should pay attention to, perhaps, the next is you.

2 white LED outbreak will not make people wait too long: I believe that every LED people have such a dream, wake up, ordinary families have used the LED lamp, 2013 from the market situation, in the near future, the dream will become a reality. Yes, you're not wrong, after the backlight market gradually mature, lighting engineering development, general lighting market has embraced the white LED, opportunities and challenges at the same time will be placed in the enterprise decision makers believe that now the desktop, to enter the general lighting plan has been placed in the enterprise CEO's desk.

3 technology and channels will be the two weapon for future development of enterprises in the project: white LED white LED lighting industry dominated era, relationship marketing has been a business and the salesman talked about the topic, but with the general lighting and engineering lighting orders of the shift, the position in the marketing channel will be more and more important. To this point, we can clearly see the billion light and NVC channels in. In the future, the technology leader or channel dominant enterprises will occupy a place in the market, and technology and channels will be the same as the growth of the industry leader.

4 standard time has come along, no standard and multiple standards have been criticized by a white LED industry. In some areas, the national standards, local standards, corporate standards, three or even conflict with each other has plagued the development of enterprises. In the near future, the industry is about to clear standards, such as the implementation of strong development.

Based on the past, insight into the future, is the basis for enterprise decision-making, and grasp the future, seize the future is the embodiment of the soft power of the enterprise. In the second half of 2013, the white LED industry will usher in explosive growth, but the opportunity will only be left to prepare the enterprise.