2013 quietly changing the lighting industry

An ordinary dozens of Yuan living room lighting, hundreds of Yuan ceiling lamp and a few million of the original imports of handmade crystal lamp with a shop, can quickly find the corresponding buyers. With the decoration style is changeable, the provincial capital of lighting market classification speed, industry characteristics of opaque price, not obvious brand is changing, product types, fine service has increased is the development trend of lighting industry, the provincial capital.

Increase high-end products

November 11th, the reporter went to the provincial capital of the Hexi shop actually home, building materials Museum, the six floor of the main selling lamps and fabric. After two years after the opening of the adjustment of the brand, more than a dozen store lighting lamps layer main products are crystal lamps, Ambilight beautiful decoration handmade glass lamp high-end lamps, simple and elegant, lower the price of ordinary lamps are few.

According to industry estimates, lighting consumption accounts for about 10% of the entire renovation costs, that is, ordinary home improvement investment of $100 thousand, of which the cost of lighting will reach about 10 thousand yuan. Because of this, not only is actually home, the provincial capital of the modern decoration City, Meikailong etc. Home Furnishing lighting stores, the product is in the process of a collective upgrade, high-end lamps on the market a variety of styles, brand new.

Once upon a time, lamps in the home improvement process, although indispensable, but mainly to meet the lighting needs. But for the growing number of villas, large area villas, hardcover mansion owners, lamps, in addition to the basic lighting, there are decorative needs, the need to integrate with the overall style of the room. When interviewed by reporters, a lamp for 40 square meters of living room price of $10 thousand to $100 thousand range, a shop for consumers to choose up to hundreds of styles.

Lighting sales shop grandson told reporters, relatively speaking, more high-end residential lighting in the home and soft outfit consumption ratio is greater. After the launch of the Taiyuan Star River, the purchase of a large number of owners of the total expenditure will reach millions of dollars. "Mr. Sun said, many high-end residential owners have to buy Lamps in Beijing, Guangzhou and other places, which makes businesses keen sense to see the Taiyuan lighting market space.

Because of this, the number of high-end lighting stores in recent years the provincial capital increase, Crystal Palace lamps, lamps, lamps and other local the Yellow River Jinggong light shop store expansion, layout wide. Mr. Chen, general manager of Crystal Palace lighting, high-end lamps used in the past in some public places, but in recent years the consumption proportion of high-end lamps for personal consumption is rising, and the quality of the provincial sales lamp is also synchronized with the European market, some domestic lamps beauty even beyond Europe original products. The store has a store from Taiyuan, the expansion of the main home stores to the provincial capital, and in Shanghai, Beijing, Datong opened a branch.

Prices tend to synchronize

Reporters found that different lighting products, unique products abound, consumers do not have to do so much easier than three. The phenomenon of price confusion in the past, is now quietly changing.

Reporters visited the provincial capital lamps wholesale market found that the phenomenon of high prices more common. In the provincial capital of the city's modern decorative lighting stores, some lamps and lanterns on the sample of the company does not have a price tag, or the price tag yellow hair old, the price is almost vague figure. For customers about the price of the consultation, the lighting salesman will usually let customers choose the light, and so on after the customer choose the sample to talk about the price. For this reason, the phenomenon of consumers to buy a lamp is very common.

Lighting sales manager Mr. Sun said, lighting lighting products technical standards, quality supervision departments to identify whether the standard of qualified products is the first second lines can be bright, safe, the two very good reach, is also the most basic conditions of lighting products listed. In fact, the current consumer demand for lighting products, more concentrated in the shape, appearance, design elements, which led to similar lamps, because the shape of material, color details are different, the price will vary greatly. "Tiles, floor vendors for brand sales agents, distributors and lighting products, is the merchant's own sourcing, a lighting store brand brand brand, with a superb collection of beautiful things, stores and stores the price comparability. "Mr. Sun said, many people think that the lamps for profiteering products, in fact, because the brand is not strong lighting, price confusion brought about by.

Chen Weisong, general manager of Crystal Palace lighting said, from the national market of lamps, lighting products are moving forward to the brand, the price began to move towards the same price. Like tiles, flooring, mobile phones, home appliances, the store has the main lighting brand, brand lamps in the country to implement the price synchronization price, reduce the price of consumer disputes. "Mr. Sun said, taking the case of Crystal Palace, now the flagship brand store for Oswald Gena crystal lamps, MOOLLONA handmade glass lamp.

The reporter found in the visit, the provincial capital has appeared, and other brand lamps Micah nock outlets, Black & Decker brand lamps cost leisurely design patent, the store image, product sales. According to the EASYHOME spring store manager Li Siming introduction, the era of brand lighting market is coming from manufacturers to businesses, stores, the price and profit the same product is transparent, change the seller's market is a buyer's market.

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