2013 LED lighting market in China increased by 36%

The global market research firm TrendForce's green energy division LEDinside in the latest issue of "China LED lighting" report, 2013, China LED lighting market will reach 32 billion 400 million yuan, the annual growth of 36%, especially the home lighting market has jumped to the market only to commercial lighting, in 2013 the growth rate will there are 96%. The traditional lighting manufacturers, OPPLE, NVC and FSL have been cut into the auroral LED lighting, LED Package Factory cross-strait billion light and Ai Disen, Linsen, rectangular lighting is more active in using LED manufacturing advantages China lighting market pie attack.

China LED lighting market size (100 million yuan)

LEDinside said, benefited from various manufacturers intensive input lighting pathway, LED lighting products terminal sales prices fell rapidly, enhance consumer acceptance, in 2013 Chinese LED lighting market in commercial, industrial, home and outdoor lighting respectively 24%, 96%, 28% and 46% growth, and formally enter the public access times, and traditional lighting LED manufacturers grab LED lighting market battle intensified, the future of LED lighting manufacturers can succeed in the market depends on the distribution channel construction ability.

On 2012 revenue of lighting manufacturers, NVC, OPPLE, FSL and other traditional and auroral manufacturers have different degree began to import LED lighting products, but from the overall revenue, LED lighting products accounted for a very low ratio still, in order to avoid the direct impact of the traditional business, the traditional lighting factory in LED lighting product line introduction and investment policy fronts the more conservative.

Chinese manufacturers and Linsen rectangular lighting and other LED manufacturers in the package with the cost advantage, to LED the "price butcher" image to the terminal market officially entered the pipeline, not only the price than the traditional brand's LED products have more advantages, in order to reduce dealer inventory risk, is the introduction of investment policy within three months post. Very attractive. Controlled by the four major brands of Chinese lighting gradually loosening, many dealers in the LED lighting under the huge business opportunities to switch to the new LED lighting brand embrace.

Taiwan manufacturers, billion light Ai Disen, East Bay in the LED lighting market layout pace also actively, billion light in 2013 the formal establishment of the dealer system in Chinese, was built through the distribution channel dealers, and Edison is taken in cooperation with the traditional way of China Lighting Factory snatch LED lighting market big cake. East Bay and honyar cooperation Putian group launched "Hongyan East Bay" lighting products.

LEDinside said that for the industry, how to quickly sell the product to occupy the market has become a priority. Early LED manufacturers' sales channels mainly in engineering and export-oriented, and take dealers, agents, stores and other pipeline model has not really formed the revenue model. According to statistics, in 2012 China accounted for less than 3 of LED manufacturers to take advantage of the revenue sharing mode. With the popularity of LED lighting products more and more widely, the company's sales channels can not be limited to engineering and exports, the future of LED lighting will be the same as traditional lighting, access to the world.