2012 LED marketing staff essential SWOT market analysis

Bid farewell to the 2011 the hard way, although the 2012 LED industry ushered in the policy of spring, LED industry continued to stride forward singing militant songs. But LED marketing personnel is still a storm, a bumpy road, is still a grad. Industrial spray depleted some people are happy, countless heroes, people sigh. Now the market is not behind closed doors, the marketing key depends largely on the screening and grasp of market information. In this OFweek semiconductor lighting market this year, summed up the market's ten largest market dynamics, only for the majority of LED marketers to better grasp the market dynamics.

First, foreign trade:

As a global manufacturing base, China is also gradually developing into the main production base and export base of global LED lighting products, a large number of LED lighting companies will be high-quality LED products to the world.

1) go out to open up new markets

Back in 2012, LED lighting market due to the global downturn, resulting in limited market demand, international brands actively also led to the general LED card manufacturers export mature markets have a certain degree of difficulty, while the market demand China LED domestic demand has not yet been a take-off, grab the key, the standard case project of manufacturers is relatively small, generally LED bound to other manufacturers to find a way out, will target from Europe and Japan and Mainland China market hot Chinese removed, transferred to Southeast Asia and Africa and other emerging market companies have not yet been compromised.

According to the market research firm survey, including Russia, Thailand, Vietnam, India, Africa and other countries or regions for infrastructure investment and economic performance of high heat, more mature markets have a larger growth space, there are significant signs of warming of the LED lighting product demand, is the cross-strait LED industry can try to develop new battlefield.

Russia

Russian LED lighting penetration rate is rising year by year, the long run Russia LED lighting market in the world accounted for 1% ~ 5%, LED lighting market in the country and neighboring countries the growth rate in 2014 last year compound growth rate of 34%. Russia's accession to the WTO, the import tariff decline to reduce the cost of foreign LED products exported to the Russian market, is conducive to the expansion of LED corporate profit margins.

Thailand

With the Thailand government is actively LED lighting project, the demand for LED increased. 012 years, the total size of the Thailand lighting market is about $250 million, LED penetration rate of about 10%, is expected to 2015, LED lighting market penetration in Thailand will increase to more than 45%. And as long as China's LED enterprises to obtain proof of origin in China, LED products exported to Thailand can enjoy zero tariffs, but exports to Thailand light source products to go through the certification system in Thailand to verify the line. Click on more emerging markets

2 global major LED electronic products certification requirements

China made LED products to be exported to countries around the world, first of all to obtain market access --LED lighting product certification standards.

Japan certification: PSE

METI announced the implementation of "on the part of that revision of the electrical equipment safety law decree" in July 1, 2011, according to the decree, July 1, 2012, LED lighting and LED lighting into the Japanese market must add circular PSE mark.

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