2012 LED industry leap leap

China's LED industry, after a year of trough, will not stop the pace of development. Because of global warming and rising energy prices, energy conservation and emission reduction, green low-carbon has become the common development of all mankind. The weak performance of LED in the backlight market and the slight increase in the sales volume in the lighting market is only the darkness before dawn. With the "12th Five-Year" plan, the government support policy more awesome, such as Guangdong province 5 years will continue to invest 10 billion yuan of special funds to support development of strategic emerging industries. As a strategic priority in the development of LED lighting, is undoubtedly the most explosive industry star.

LED regardless of the characteristics of energy saving, or its diversity of color, high color rendering and adjustable light characteristics, have the advantages of traditional light can not be compared. LED as long as the enterprise to find the right countermeasures, will be able to tide over the difficulties, and access to opportunities to create greater application and market, to meet the bright future.

2012 will be a year full of opportunities and challenges.

The future of the LED industry will continue to show the integration of resources, industrial chain integration situation. At present, Taiwan chip optoelectronics, such as the wide range of gallium and other international chip giant continues to swim down or look for packaging and application of strategic cooperation partners. Traditional energy-saving lamp brand manufacturers are also actively into this piece, from materials, epitaxy, chip, packaging, application to the pipeline, the whole industry chain integration of the brand, in order to share a cup of soup. As the LED package and application of vertical integration zoher photoelectric, pay more attention to the development of a double, winning the independent research and development technology, upstream epitaxial, chip expansion; use a lamp itself devices and lighting application products sales network, and actively build independent brand and pipeline. Enterprises from entry location of LED lighting to the precise positioning of LED indoor lighting, continuous integration of industrial chain and optimize the product line to enhance the product price; key support through the existing sales network, the pursuit of market share to the point to the surface of high-speed development.

A cheaper, high luminous efficiency of the chip will be with the promotion of the market continue to be applied, lighting is no longer the survival requirements simple, and upgrade to the pursuit of life. The ultimate direction of the development of indoor lighting products will be into the tens of thousands of households. As the mainland currently has the most complete product line of enterprise interior lighting, photoelectric Zhongheng in the wholesale and retail product line will be further developed, the price is more suitable for mass consumption "to the countryside for the lamp and lantern art personality; in the engineering application of the product line, the development of more high efficiency LED light alloy longer life more efficient and comprehensive application in indoor lighting commercial, industrial, office and other places.

A soldering iron a screwdriver 35 people can also do LED, then in 2012, who will win the war of light?

35 years ago, most of the mainland LED industry leaders through simple equipment, rough technology, the original management step by step. But today, the old way to win? In 2011 to give us the answer: who lost, like the cold hit, how many people dream of wealth harvest; who won a LED feeling, simple and not so simple.

1 low starting point but fine development;

The use of more efficient machinery and equipment, technical solutions, not only for their own corporate image, but also to ensure the quality of products. Absorb the essence of the concept of ISO, 6S, not for several titles, but to enhance the strength of the global market in the face of the more intense competition in the brutal and cold.

2 packaging to be more content;

The more fierce competition is the need for effective packaging promotion; the more gorgeous packaging behind, the more the quality standard of the enterprise, the bottom line of conscience test. Determined to do a hundred years of business, not to stay in the mouth; the real winner is not by selling inferior chips, shoddy work to achieve price cuts. The general manager said the same as zoher photoelectric, because the price is already, to achieve the industry chain vertical integration and production efficiency improvement.

3 do not renovate innovation;

The way out of enterprise development should not be copied, and now on the market, the appearance of LED products homogenization phenomenon is becoming increasingly serious. The technical department of the enterprise should improve the quality of the structure and technology, not the quantity of the product. The company that holds the patent technology will get a great advantage in the competition in the later stage!