With the further increase in production capacity and the market is not fully open, will be staged in 2012 more intense competition in the industry, and the competition is more reflected in the level of the various manufacturers.
2012 LED industry battlefield upgrade mainly in the following two aspects of specific performance:
First, the international LED manufacturers and Chinese LED enterprises in the downstream product technology LED contest
Although LED upstream core technology is still controlled by foreign companies, but the market is more competitive downstream products. Because the main competition in the LED industry China is reflected in the low-end market, and international companies in the upstream supply between LED also exist in the fierce competition, so Chinese China LED enterprises in the local market competitiveness, in the low-end applications is still relatively optimistic. With the rapid rise of China's local LED companies, China's LED technology has gradually improved, continued to close to international manufacturers. Chinese LED enterprises in the international market, the competitive power will be strengthened, but the patent market needs heavy market, it is difficult to have the space.
Two, the international LED large number of mergers and acquisitions, the proliferation of listed companies to seize the Chinese LED Market
International LED frequent mergers and acquisitions:
PHILPS: December 15, 2011, PHILPS invested 25 million euros in Chengdu to build LED lighting center. The 2010 acquisition of NCW (Group) Co., ltd.. In 2010, the company acquired the Amplex street lamp control business in Denmark as part of its lighting business and provided support for PHILPS's existing outdoor lighting business.
OSRAM: Recently, OSRAM officially announced that it has acquired the remaining shares of TraxonTechnologies, Ltd. (Traxon) from a joint venture partner since November 9, 2011. Just a few months ago, OSRAM has completed the acquisition of the German Siteco company and American Technology Corp EncELium program.
Samsung: Samsung Electronics and Samsung motor investment by 290 billion won (about $200 million) formed from the two companies holding half, but the company's business management rights for Samsung motors. Samsung LED is currently considering the acquisition of the formation of a joint venture to build a joint venture.
Domestic LED companies have listed:
LED, the market capacity growth is booming, have been involved in the LED industry in the mainland many large enterprises at the same time, LED industry enterprises have taken the pace of listing this month a total of Shenzhen, Shenzhen million poly fly run, Shenzhen, Beijing, Hangzhou leyard rectangular distance of 5 LED enterprises will, and has all through. Coupled with a few companies listed before, is expected to 2013 China's listed companies will reach more than 15 professional LED.
On the current international manufacturers have mergers and acquisitions, and increase investment in LED initiatives can be seen in the future of the entire LED industry will be a substantial increase in production capacity. These companies are now catching up with the Chinese market, which will bring greater pressure on China's LED market. The Chinese professional LED enterprise market will also bring a lot of money into the LED industry, which will lead to expansion of LED capacity.
2012 LED market capacity compared with a substantial increase in the year of 2011, but compared to the large-scale expansion of production capacity, LED market outlook is still not optimistic. The following analysis of lighting in various fields:
Home Furnishing lighting: the company with the layout of the market fall over each other, the integration of the industry, cost control, LED lamps prices began to steadily decline, in 2012, LED lighting market is expected to break the ice point barrier, but don't expect too much.
Commercial lighting: China market capacity continues to expand, with commercial space lighting technology continues to rise, and the energy saving many stores constantly, 2012 commercial lighting is still China LED market on the spot, and even participate in the international competition. At the same time, the quality and brand requirements of commercial lighting are very high. Higher profit margins will allow manufacturers to get together to enter this area, in 2012 will upgrade the war.
Engineering lighting: LED cause has been the government's advocacy project, with the "ten city lights" of a new period of expansion, and LED outdoor lights made more practical application experience in engineering, product engineering technology more mature, more high, so LED lighting project is 2012 LED market force. But the development of this piece can not just look forward to the support of the government, companies must also increase the technical aspects of the chips.
Landscape lighting lighting: with China's current urbanization construction and large-scale urban transformation, LED landscape lighting 2012 is also worth looking forward to. But at present this piece in the Chinese market has done very disorderly.
LED display screen: China's LED display market on the global market, the low-end market, but the strength of the higher requirements of the enterprise. With the LED screen raw material has repeatedly reduced, more companies do not have the ability to compete with the ability to compete in the future market will be full of gunpowder.
The industry believes that the China market, many small businesses hard competition in LED industry will face in 2012, although can carve up the lighting market in Dachang still remaining after the market in 2011 than the rich, but still have to be careful in the future, the industry reshuffle, and 2012 countries banned application opportunities brought by the traditional light bulb, enough strength the manufacturer will have a better life.
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