2012 LED China market, who is the main ups and downs?

First, prices return to the rational market to promote the return of spring

After two years of market regulation, the momentum around the skyrocketing housing prices eased. According to the latest report, in 2011, including Beijing, Shanghai, Guangzhou, including more than and 70 cities nationwide housing prices have declined in varying degrees. In December 9th, the Political Bureau of the Central Committee meeting, the meeting clearly, the proactive fiscal policy and prudent monetary policy will be implemented next year, to adhere to the regulation of real estate policy unswervingly, promote the prices reasonable return, and promote the healthy development of the real estate market. It is worth mentioning that, in 2012 the country will have a number of affordable housing construction, which will accelerate the rational return of housing prices. After the decline in prices is bound to stimulate the enthusiasm of consumers purchase, while the downstream home building materials market will usher in the spring.

Two, e-commerce boom will sweep the industry

Although many traditional lighting manufacturers also insisted that lighting products are not suitable for online sales, but Taobao mall lighting brand is growing rapidly, sales are also rapidly. 2011 in March, the city has no worries about the lighting mall project was officially launched, attracting industry keen attention. Up to now, excellent lighting brand flagship store has more than 100, the country's more than and 30 provinces and cities of the pipeline service providers have been in place, after several optimization and upgrading, mall business model has been basically finalized. I believe in the smooth opening of worry free lighting mall, lighting industry will enter the era of e-commerce.

Three, LED companies will launch pipeline warfare

In recent years, the development speed of unexpected LED lighting, the traditional overseas upstream of LED leading enterprises such as CREE, Puri have vied China market, PHILPS, OSRAM, GE and other traditional international lighting giant is a strong attack, Yankon, Shanghai Ya Ming, NVC and other domestic brands to compete in the excellent lighting application products exhibition. Although the LED market is hot, but due to the construction of the pipeline is lagging behind, LED lighting products in the terminal market has not won the favor of consumers. Whoever gets the pipe. It is understood that the history of Ford, Elec-Tech, Meyers and a number of LED companies are increasing the strength of pipeline construction, believe that under their guidance, 2012 will be LED lighting pipeline construction.

Four, accelerate the pace of enterprise capital operation

Nationstar, NVC, neo-neon, Lehman photoelectric, kingsun...... In recent years, a large number of lighting companies have entered the capital market. Up to now, the domestic listed lighting companies have more than 50, at least 5 times more than doubled over the past five years. According to relevant sources, currently there are more than and 100 related LED silicone lighting companies listed in the queue. In addition to listing, mergers and acquisitions and riptide. Conservative estimates, in 2012 there will be no less than 3 listed companies, mergers and acquisitions event of not less than 3.

Five, the price of phosphor powder ebb and flow

In 2011, the phosphor sat on a roller coaster. By the state to strengthen the management of rare earth resources, three color phosphors used in the fluorescent lamps prices rose sharply, from 250 yuan to 300 yuan / kg in early to mid June, has risen to 2500 yuan to 2800 yuan / kg, an increase of nearly 9 times. Fluorescent powder prices soaring, so many energy-saving lamp enterprises can not eat". Although the second half of the price of phosphor powder gradually return to normal levels, but once the country on the re control of rare earth resources released the news, hot money back, fluorescent powder prices will likely ride on the roller coaster. How to do a good job of fluorescent powder inventory plan, will be energy-saving lamps capillary enterprises and finished products must be carefully considered.

Six, marketing activities focus on the terminal market

A picturesque scenery scenic spot, a bustling dealer meeting, let the dealer to buy products after the idle away in seeking pleasure, the purchase section, which has been the lighting companies never sold the old routine. Today, businesses and businesses are becoming more and more realistic, it is better to teach fish to teach. So, more and more lighting enterprises according to the requirements of agents, marketing activities will be moved to the end of the market, and the dealer meeting theme more is how to combine the local market, to explore the feasible action plan. It is understood that the history of Ford and de Ho Runda in the end of the market marketing campaign plan has been released. In 2012, the market terminal lighting industry marketing activities will haoxiliantai.