10 million how to change the pattern of China's LED patch Market?

"Pan Sen machinery" to a comprehensive marketing innovation from research and development, to become a national leader in developing countries to seize the market price. 1 inventions, 4 people, an investment of $10 million, may change the pattern of China's LED patch market.

Sit in the shade trees of Panyu District Hualong Town eyebrow village offices, Panzhihua booming Sen Machinery Manufacturing Co., Ltd. chairman Wu Kehua on the world's LED industry in Guangzhou City, starting SMT mid-range equipment market in a new way, and for SIEMENS, Fuji and other world-renowned enterprises to play a "monkey elephant" game.

Gamble ten million

LED lighting is a hot industry in the world in recent years, both developed and developing countries, it is listed as a national strategic emerging industries. In 2010 the market size of the global LED industry close to $10 billion, of which the field of general lighting market size of about $2 billion 500 million; expected in 2015 the market size of the global LED industry for nearly $20 billion, the field of general lighting market growth of $10 billion. China is the manufacturing base of global lighting products, in 2012 LED general lighting output value of nearly 42 billion yuan, an increase of 40%; total annual output of only 310 million, manufacturing capacity and export volume ranking first in the world.

The cake is big, the natural participants. In 2011, China's LED lighting production equipment localization rate of around 50%, and by 2012, this number is close to 60%, especially in the electronic welding Market (reflow, wave soldering), fluid control equipment market (dispensing machine, glue machine) and photoelectric detection market, localization rate reached or close to 90%. But at the core equipment mounter, plug-in machine, domestic equipment market share is still not ideal, domestic machine market share of less than 25%, the domestic card machine market share is less than 40%, has become a bottleneck restricting the development of LED industry China.

In 2011, pan Sen machinery involved in LED SMT equipment R & D, then put the five six million yuan, has invested nearly 10 million yuan to 2012. Wu Kehua was informed that the Shenzhen listed company invested 50 million yuan, a boondoggle.

The most important thing to do is to choose the right person. It's no use choosing projects, no one can't do it. "This is Wu Kehua's experience. His company did not engage in the placement machine talent, 4 people are from the outside to find, including a doctor, who had studied in the United States, is a well-known field of optoelectronics. Wu Kehua asked them to come, not invited to work, but cooperation projects. Another two employees are not ordinary employees, but through this project has become a shareholder, in addition to wages, the total number of shares of the two also a total of 10%. They are the project manager, planning, research and development, promotion are responsible for them. I usually no matter, when the marketing tube. Wu Kehua said. The two employees in Shenzhen, a listed company to do, in order to come together in a common cause". He said that in the current talent market, the price of these two should be 25000 ~ 30000 yuan / month. He only gave them more than 10000 yuan / month. "They don't care about wages. "

Bucket ratio

In March 2012, pan LED Mounter Mori company completed the first edition; 7 released version second. After the second edition of the basic stereotypes, the beginning of the production of a small dip. Late last year began to Sichuan Changhong remote control. Customers feel good, and then began processing Changhong TV backlight patch.

In August 1, 2012, the automatic control method of LED Mounter was awarded the national invention patent.

In September 2012, the company began to participate in the "Guangdong LED SMT machine technology" standard drafting; next to become a national standard drafting unit.

At present, the company has introduced the SMT machine, reflow soldering machine, wave soldering, plug line, tin line, test line and assembly and other advanced production equipment and facilities.

Wu Kehua said that within 3 years to fully improve the function of the LED patch machine, cost-effective to make the national boss. Another two years, further refinement and optimization, to reach the international level in the field of SMT equipment, followed by cost-effective to compete with imported equipment, mainly to seize the market in developing countries. He said that SIEMENS, Germany, Japan, Fuji's equipment is currently the world's top, they occupy the high-end market, the main equipment of the main market. Now more than 95% of domestic LED companies are spending hundreds of thousands of dollars to buy second-hand equipment. These devices are imported, is eliminated from the big companies, the advantage is the lower price, available to buy, but the drawback is that the life has been to the edge, and then one or two years can not be used.

Climbing equipment 3 lines of the price of $about 1000000, more expensive than the second-hand, but only equivalent to the import of 1/3, and is new, the key components are imported, the use of 10 ~ 20 years basically no problem. In the future can be upgraded, equal to the customer to buy a new machine, and the price is only an increase in the software part.

Service Innovation

Customers to buy valuable equipment has two major difficulties: first, funds, and the two is after-sales service. Climbing to the two aspects of the service innovation.

Customers as long as the preparation of 30% of the purchase price, you can pull back the equipment. Climbing Sen has been linked to the bank and equipment leasing company, customers can be divided into 3 years to the remaining equipment to the leasing company, so there is no financial pressure. (down to fourth)

(on the first edition) after the sale of services is an early intervention. Climbing chip machine equipped with cable interface, remote intelligent monitoring. Equipment is modular, which module problems, the display will automatically alarm. Staff to remove this module, climbing the public