Olympic Games will be closing, the baby is still in the idea that drama staged; GE closed two factories, pushing new products, CREE billion light to be listed OPPLE patent war; today, China Star Ocean king Qi sun half price war has been reported; on the start, armistice is Loser or brave? Replace the laser illumination on the revival of LED and LD for ten years, who is king? When we talk about LED, we are talking about what? Loser VS called for a halt to price competition we want to continue to do if Loser really just focus on the sellers, go on, you must go to the price war, the product quality control will decline, only low levels of competition. - Chairman, Haier group board of directors CEO Zhang Ruimin whether it is forced or active, the price war has become the new norm of LED industry. "The LED industry will enter a" mature "in 2015 to 2018, for LED enterprises, each other fight is not technology, more is the price war." Shenzhen electric chairman Tang Deming said in the south. In the past China's production of traditional lighting manufacturers only thousands of home, but now is as high as more than 30 thousand home lighting manufacturers, the brutal price war intensified in the LED industry. So, entrepreneurs began to call on the peer: don't not the bottom line price competition, no profit to what quality? No profit how to innovate? "Excellent enterprise can form their own unique advantages and product positioning to avoid price war, or a solid strength in the low price competition, the key is to survive in the" normal "competition." Mr. Bean entitled "Loser called for a halt to the low price competition" in one article, bluntly: respect the laws of the market, enhance their competitive ability and anti risk ability is the enterprise should consider. "You can't call for a price war, but I didn't order, a lower price promotions, because there was no way......" This is just Loser. This is a OFweek, an uproar in the industry, and even public statements, if Loser is called for a halt to price competition, then I will be as a "Loser"! Price competition is not small and medium-sized enterprises (even large enterprises) in a good way, we should promptly stop. When the times are on good and cheap, who care about our business value? Who care about our business profits? Who will care for our entire industry in the future? Of course, this topic is not, the netizen said, "you weak you are poor, but also consumers concerned about your business profits? Business competition is also full of tender feelings?" The price war is a double-edged sword, itself controversial. Xiaobian I think, respect the laws of the market, is right. But price competition is whether the market rules, to provoke the price competition, whether it is to respect the laws of the market? In August 10th, UPS released the "excellent China made" enterprise 2016 "white paper research report to remind: export manufacturing enterprises China imperative to change the mode of operation. "On the export of manufacturing enterprises, reduce the price is no longer the best solution to remain competitive, competitors can provide higher quality products (83%), to enhance the competitiveness of our customers (82%) and to provide a more rapid and more efficient supply chain (82%) is the main reason for the supplier to make customers more." UPS Chinese District President Li Songjiang said, "this also shows that the manufacturing enterprises need to give up low-cost strategy, establish closer partnership with customers, provide higher quality products with added value." In any industry, the "price war" is the rapid development of the first army. The "price war" seemingly "squandering charming eyes, but there is not a simple" promotion ", each round of price wars against a" industry reshuffle "," burn "at the same time, thinking about the core competitiveness and profit model of the enterprises are not a moment to relax. Later, if the wrong of "marketing" strategy "," when love price war brings "flourishing", then died of this lively "high" will be not at all surprising. Only the low orders is actually a kind of speculation, not for such a long operation mode. But in the industry transformation and upgrading process, they also lose the ability to upgrade from product development, technological innovation and other aspects of the development of the road can only be narrower, it will find this is a dead end. The next 10 years, laser lighting will replace LED lighting VS laser high price, not easy to replace the debate about LED lighting LED lighting potential threat, never stop. OLED technology has often been seen as a threat to the existing LED industry in recent years, with the father in the village of blue LED repair two "defection" laser illumination, publicly said: "the next 10 years, laser lighting will replace LED lighting." Laser lighting has gradually entered the LED industry perspective. In August 17th, Guangdong Deli photoelectric deputy general manager Ye Guoguang APP said: "the expert in the laser is the next generation of lighting and display the leading role? "One article, once again led the industry to replace the heated discussion on the laser illumination. LED light and LD laser is the main difference "at present Dr. Nakamura Shuji generalized laser illumination is on GaN substrate materials, it will be doomed to it in the short term can not compete with LED, even if he has numerous advantages, but the price disadvantage that he is doomed to be unable to become the mainstream of general lighting in these five years. But the laser lighting really no way?" Ye Guoguang said in the text, "my answer is a door closed, but another door was secretly opened, maybe in the short term will not be the protagonist of laser illumination, but it will be a very good supporting role, special lighting market the door is blue ocean, especially in the automotive lighting...... If the future price goes down LD laser, laser headlamps will dominate the auto market. It is possible to continue to penetrate into the general lighting? Look at the substrate performance and price has no breakthrough, if any, perhaps in the village of view is right, but I think it will take at least 10 years." He also pointed out that the laser LD has another blue ocean market, and is likely to be achieved in the short term, this is the laser display. So, who will be the lighting and display technology of the protagonist? Is laser, experts are still optimistic about the OLED or begin to display talents, the current trend is difficult to block the LED? Ten years later, we will understand it all. But for the LED industry, still have ten years to prepare for it. The conclusion is now talking about regardless of price war intensified or future LED lighting threats, all cannot do without a core vocabulary - innovation. Let the innovation instead of price war, to grasp the era of development innovation. "We do business in a change rapidly in the world, have to make hard decisions, continuous innovation in the past traditional basis, continue to move forward." The day before Messi Department CEO Terry long Da said in a statement, to close 728 stores in about 100. Coincidentally, this difficult decision, GE lighting is also being done: GE lighting has recently announced that it will close the United States of Kentucky, Lexington two traditional lighting production plant in August 2017. Close the two factories are expected to affect the city about 400 jobs. A spokesman for the company said in a statement: "in the future, GE lighting will be completely focused on innovation and technology of LED, by 2020, the LED light will occupy the American market and half of the global lighting 80% of revenue will come from LED." Almost everyone knows, to be innovative. But what is innovation? Innovation is to change the world? Economist Hayek said that all innovation in the beginning, is very unstable, don't look at all can change the world. At the beginning of the car speed is less than the carriage, so always be laughed at.