According to Qunzhi Consulting statistics, global Mini LED TV shipments will be approximately 2.1/3.2 million units in 2022, and 4 million units are expected to be shipped in 2023. You may think that 4 million units is not very high, but for a large market of 40 million units, 10% is not small.
Why can the Mini LED backlight TV industry achieve growth despite the sharp decline in the entire TV industry? This is not unrelated to the innovative backlight technology and performance of Mini LED, followed by the gradual technological substitution and progress in the TV industry It doesn't matter either.
For the entire TV industry, the price war is very severe. The price of entry-level TVs has increased significantly, which has also forced many TV brands to seek new technology products to replace LCD TVs. Although OLED, QLED, laser TV, etc. are currently high-end representatives in terms of innovative display technologies, it is indeed difficult to drive consumers to upgrade in terms of cost performance.
Mini LED can well fill this gap. LCD TVs have encountered bottlenecks in picture quality, and the prices of high-end OLED, QLED, Micro LED or laser TVs have remained high, making consumers unwilling to spend more money to experience higher-quality TVs. The emergence of Mini LED has greatly improved the picture quality of LCD TVs, but it also takes into account the cost performance of LCD TVs. This is why Mini LED TVs are so popular. Reasons for popularity and hot sales.
Of course, another point is that Mini LED is a backlight technology. In addition to OLED and laser TVs, other LCD TVs, quantum dot TVs, etc. are products that require LED backlights. Mini LED can be applied not only to ordinary LCD TVs, but also to quantum dot TVs that use Mini LED backlights.
Mini LED backlight is suitable for many products. When Mini LED backlight has become popular, perhaps TV products around the world will adopt Mini LED backlight technology, because this trend has become more and more obvious. In the past two years, Mini LED TVs have become a frequent visitor to major TV brand press conferences. During the new product launches throughout 2022 last year, Mini LED has become a mainstream new product, and every brand has launched Mini LED TV products. To become a beautiful landscape in the television industry.
Of course, Mini LED can achieve breakthroughs and popularization, which is the same as Mini L The characteristics of ED backlight technology are not unrelated.
Mini LED is an LED backlight technology. In the group standard "General Technical Specifications for Mini LED Commercial Displays" released in June 2020, Mini LED is defined as "LED devices with chip sizes between 50 and 200 μm." A single chip with a short side size in the range of 100 μm to 300 μm is called Mini LED.
Mini LED is a smaller LED backlight matrix. It inherits the characteristics of high efficiency, high brightness, high reliability and fast response time of inorganic LED. It has the advantages of energy saving, simple mechanism, small size and thin shape. Each lamp bead of Mini LED can be used as every pixel in the screen.
Compared with traditional LED backlights, it can achieve many backlight partitions, achieve precise regional lighting adjustment, and have better light transmission uniformity, higher contrast and more light and dark details, improving the display effect. In other words, compared with traditional LED backlights, Mini LED has great advantages in terms of size and color, and Mini LED can achieve a lot of backlight partitions. It is very powerful and is currently the best substitute for traditional backlight.
In addition, Mini LED is widely used in display industries that require backlight. Whether it is TV, car display, etc., Mini LED backlight will significantly improve product performance, and the penetration rate of Mini LED backlight is increasing rapidly. According to forecasts from Yidu Data, the Mini LED backlight module market is expected to reach 125 billion yuan in 2026.
So, Mini LED is not only hot in the TV industry, but also in other industries.
A report by research firm Arizto predicts that the global Mini LED market size is expected to reach US$2.32 billion in 2024, with a compound annual growth rate of 149% from 2021 to 2024.
Omdia, a market research agency, predicts that 202 It will increase to 6 million units in 3 years.
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