Shanxi opens the era of LED movie screens

After breaking through the 10 billion box office mark in just one month in 2023, Chinese movies continue to make great progress. On February 2, the box office of "The Wandering Earth 2" exceeded the 3 billion mark. This work, adapted from the original novel by Shanxi writer Liu Cixin, naturally attracted special attention in Shanxi. On the 2nd, reporters found at Taiyuan Causeway Bay International Cinema, which has the first LED movie screen in Shanxi, that many viewers chose to enjoy this visual effects blockbuster in a more fashionable way, and at the same time witnessed another new node in the top domestic science fiction works.

With the rapid development of modern technology, the technical application of cinema projection equipment is also undergoing tremendous changes. Movies have changed from silent to sound, from black and white to color, from film to digital. Over the past 100 years, the application of new technologies has undergone revolutionary changes, but the projection form has always been limited to passive reflection, that is, the movie picture is projected onto the screen by the projector, and then reflected from the screen to the eyes of the audience. The emergence of the LED digital movie screen system replaces the traditional passive reflection method with active light-emitting display. It has made significant improvements in brightness, color reproduction, black and white contrast, dynamic range, etc. It is a leap forward in projection technology.

A reporter from Shanxi Evening News personally experienced it in the No. 3 HeyLED Hall in Causeway Bay, which also played "The Wandering Earth 2". The brightness of this theater is much higher than that of other theaters, the colors are fuller, the pictures are more realistic, and visual fatigue is reduced. The actual viewing experience is very comfortable. For some big scenes in the film, such as the spectacular scene where lunar fragments are about to fall to the earth, this theater fully realizes naked-eye 3D visual effects, creating a very realistic sense of virtual space.

According to Yang Lin, general manager of the cinema, the HeyLED digital cinema hall of Causeway Bay International Cinema was jointly built by Shanxi Film Co., Ltd. and Causeway Bay International Cinema. It invested 2 million in the introduction before the Spring Festival in the hope of providing a high-quality visual feast to movie audiences in our province. "We are the first in Shanxi, the fifth in North China, and the 31st LED movie projection equipment in China. During the Spring Festival, we mainly arranged the screening of "The Wandering Earth 2". The overall attendance rate of this hall reached more than 70%, and the box office revenue exceeded 300,000. Because it is still in the trial operation stage, the ticket price remains the same as other Due to the ultra-high contrast and color reproduction of HeyLED30000:1, the audience can experience the three-dimensional floating 3D picture. The feeling after watching it is shocking. The most common thing is that it is comfortable for the eyes. Some foreign audiences and colleagues came here to visit, such as the theater chain in Changzhi. "

Manager Yang also specifically said that the domestic HeyLED movie screen they introduced has independent intellectual property rights in software and hardware. However, this technology was monopolized by foreign brands in the past two years, and its high price has put most theaters away. "With this screen, the functions of the theater have been expanded. In the future, it can also be used to hold talk shows, theater performances, e-sports events, conference live broadcasts, etc. Taiyuan Causeway Bay International Cinema will also combine this high-tech advantage to create an 'entertainment complex' for the theater." (Fan Lu)