Samsung: 114-inch MicroLED new product is very popular, targeting high-end consumption and decoration needs

Samsung in Taiwan held a press conference on the 27th to announce its 2025 new smart home appliances, and launched a 114-inch Micro LED TV for the first time. Samsung said that the 114-inch Micro LED new product market has received extremely high inquiries, targeting top consumer groups and customers with decoration needs. Samsung home appliances market in Taiwan is still growing as planned.

Samsung in Taiwan said that in terms of Micro LED product strategy, 114-inch is a new size this year, providing more choices in addition to 89-inch, mainly targeting global market demand. Consumer inquiries are mainly divided into two categories. First, there are large-scale house decoration customers who give priority to Micro LED and oversized products when decorating. Second, there are customer needs for commercial purposes.

Samsung pointed out that Micro LED is positioned as the top product, and consumers pursue a unique experience that "I have something that others don't have". Although the pricing is relatively high and the manufacturing process takes a long time, the current response from customers has been enthusiastic, and relevant discussions are ongoing. The current supply is stable, and we hope that sales will Volume can continue to grow.

Samsung's home appliance business in Taiwan has maintained double-digit growth in recent years. In 2024, sales of monitors over 98 inches will grow multiple times, and the market share will exceed 80%. Currently, the supply of smart displays and home appliances is stable. It has not been affected by global economic fluctuations and continues to grow steadily as planned.

Image source: Paixin.com genuine gallery

Samsung launched the Q990F true 11.1.4 channel product this year, which supports wireless Dolby Atmos and can be perfectly integrated with smart displays to create a 360-degree surround AI magical sound field experience.

In terms of product technology strategy, each of Samsung's product lines serve different consumer groups. OLED is suitable for the intuitive preferences of gamers, the QD series meets the needs of TV dramas and diverse entertainment, and Micro LED is targeted at technology enthusiasts and commercial customers. The company emphasizes differentiated communication through AI optimization technology rather than pure comparison of numerical specifications.

Highlights of Samsung’s new products this time include smart displays equipped with Samsung Vision AI, which feature 8K/4K AI image upscaling, AI brainless mode and other functions. In terms of home appliances, the Bespoke AI Hybrid four-door refrigerator is launched, equipped with a 9-inch AI Home touch screen and a built-in AI smart food detection lens that can identify 37 types of food.