Price will exceed 2 into the LED lighting market upheaval will be pro

As with the global lighting prospective Guangzhou International Lighting Exhibition (hereinafter referred to as "photo exhibition") recently held in Guangzhou, the reporter learned from the show, in the LED lighting products and devices in recent years after dropping the price, this year, manufacturers want to raise the price war, the price is expected to decline 20%. The industry is expected in the next three to five years, LED lighting market will change dramatically, the emergence of market segments, brand channel competition.

Price bottom

As the international market trend of PHILPS LED, OSRAM did not participate in this year's light Asia exhibition. It is understood that in the current industry environment, the vicious competition of PHILPS lighting also trapped in the domestic market, and constantly adjust product prices, therefore, the problem is derived, domestic OPPLE lighting, Linsen, as the Buddha, three male Aurora enterprise shopping price, with a loss cost of the terminal market impact strength. Over the past few months, a number of enterprises will be the main product T8 LED lamp prices fell to less than 10 yuan.

Tianbao LED drive power group general manager Xu Chun think, LED industry grappling with fierce, "supply chain is too long, in the price, whether it is peer fish eat small fish, or vertical integration across the field of mergers and acquisitions, is the enterprise in order to increase the applicability of the product, manufacturers find quality and price balance. The amount of product in the market share, although profits have to bear the point, Xu Chun said, there are a large number of new entrants in the industry.

The overall decline in prices of products procurement costs due to compression, drive power as the core component of LED, 150W products trading in Guangya Exhibition last year, the price of 230 yuan to 290 yuan, this year the price of only 165 yuan to 190 yuan. A number of devices and lighting exhibitors are expected, LED and related product prices will decline by 20%-30%.

Overcapacity will exacerbate

Low profit plagued the LED industry. 2013, the national six ministries jointly issued the "semiconductor lighting industry energy planning", has not received enough attention, the emerging LED lighting industry has quietly formed a "industry". According to the plan, by 2015, LED lighting products market share of more than 20%, LED lighting industry output value reached 450 billion yuan, an average annual growth of about 30%.

Despite the continued decline in the price of LED lights, the market growth of LED manufacturers have a positive thinking, as long as the stimulation of demand, small profits and quick turnover, through management, cost control, profit from this.

China Star optoelectronics, said in 2014, the company's packaging products comprehensive utilization rate of more than 80%, the annual production capacity of the equipment is close to full load production. This year, due to FSL, wood chips and other partners to expand production, the company's packaging business volume will further enhance.

Analysis of the industry, the domestic LED industry has exacerbated the overcapacity situation, on the other hand, the domestic industry oligopoly has not yet appeared, grade, location, different areas of the more than 10 thousand LED lighting business integration tide will appear. Business management thinking, business models and technology as the three industry development break the top priority in the next three to five years, the first to complete the transformation of the enterprise will form a first mover advantage, to occupy more market share.

Source: NetEase Finance