Mining positive energy LED small and medium sized enterprises

LED as a new industry in recent years by the brightest capital favor, the influx of capital into the LED industry, in 2010 the domestic LED industry investment amounted to 217 billion 900 million yuan, a record high. Of course, due to the characteristics of the LED industry itself, a lot of money shortage of entrepreneurs choose the downstream application of LED as a starting point, not large.

At present, the small and medium-sized enterprises are facing tremendous pressure, and even difficulties, compared to large enterprises continue to receive government subsidies a dividend is even to feel dizzy the order, the majority refused listed in the outside of the small and medium-sized enterprises in the dark sigh "unfair" and have to face the technical and lack of funds for the cold reality, small LED enterprise future changes in the road where? How to explore the positive energy of SMEs?

In fact, the development of things always have two sides, the current industrial development stage is the time difference, promote technological innovation, improve the management level and the ability to control costs, to some extent, the small enterprises in the face of new environment, even more than large enterprises have a greater adaptability. There is a sense of crisis and enterprising entrepreneurs, if you can identify their own direction in the integration of the industry or shuffle, even if the limited size of the enterprise resources can also capture the opportunity to move in time.

First of all, compared to cash and do everything for large enterprises, small and medium-sized enterprises should pay more attention to resources like focus and professional, not disorderly investment, or blind investment to some unfamiliar areas. Those big companies confidence is strong enough, that they can do all sorts of occupations for row, but small and medium-sized enterprises like should keep their core things, because of the small and medium-sized enterprises, how to survive is the key, which means that the enterprise every step to minimize risk.

At the same time, pay attention to the path of specialization and differentiation. Including continue to enhance the cost of products, improve product quality, enhance product added value, and constantly develop new products for market needs. Especially to focus on the "difference", formed in a certain field characteristics, at the "niche market survival", which is obviously very important for small and medium-sized enterprises; such as the number of chip companies in the green on the outstanding performance; such as focusing on the professional lighting companies, such as lighting, refrigeration plants and agricultural cabinet lighting and so on, have attracted more and more attention of some small and medium-sized enterprises.

In addition, the understanding of the market, identify the market demand is also indispensable; especially, the limited resources of small and medium enterprises, innovation is the original innovation, innovation can also stand on the shoulders of giants to large enterprises, "learning" as the Japanese TOYOTA that no ground for blame, large enterprises was also from the shoulders of giants with first, to the spirit of innovation has become the world's automobile group. But in the end, the study is still in order to transcend.

At present, in addition to the "strong alliance", "joint strength" or "weak" is fine, small and medium-sized enterprises can choose large enterprises market channels supporting enterprises, and their big business interests tied together, of course, the premise is to have clearance product quality and corresponding technical ability, it is best to have some his area of specialty products, are more likely to get the favor of big business. As small and medium enterprises, strengthen communication with large enterprises to find common ground, the formation of cooperation and win-win is also a shortcut".

Cannot do without the development of the industry leading enterprises, but in the current stage, those who have a distinctive vision has long LED small and medium-sized enterprises force is indispensable, especially for the application of industry will usher in a major development, more fierce sails the season, prospects of small and medium-sized enterprises can grasp.