Lamp’s spring begins with this “outstanding” press conference

Zhou Ming Chairman Lin Mingfeng

Chairman Lin Mingfeng and Mr. Wu Jiantao, executive vice president of the group, delivered speeches at this meeting. Wang Dekui, general manager of Unilumin Lamp Technology, presided over the release ceremony of the Lamp brand refresh and upgrade.

After the three-year epidemic is over, businesses everywhere are revitalized. At the conference, reporters also learned that Lamp has a wealth of products and solutions in the education industry, medical industry, government service industry and commercial display industry. The conference also released new high-definition, energy-saving products and micro-scenario solutions.

With the current business recovery and the restoration of social order, high-definition displays and energy-saving displays will become necessary choices for major business venues in the future. It is reported that LAMP's indoor small-pitch products and outdoor small-pitch products still achieved growth against the trend in 2022, opening up new market space for the entire commercial application, and were successfully selected as one of the top ten naked-eye 3D brands and the "Carbon Neutral Commitment Demonstration Unit" of the Ministry of Industry and Information Technology.

In the future, low-carbon life will gradually become the main lifestyle of the main consumer groups. Lamp will also take root in the field of high-definition energy saving with a new image and brand positioning to provide customers with the most cost-effective products and solutions.

In the past, the LED display industry was one of scale expansion. As the epidemic has changed the lifestyles of most people, consumption has become more rational, and the entire LED industry has also entered a period of rational consumption. This is the main purpose of Lamp’s marketing strategy upgrade and brand refresh. The sword points to the current situation where all walks of life are facing digital transformation. Low-carbon consumer entertainment is more in line with the current energy-saving and environmentally friendly life and work philosophy, creating greater value for customers and partners.

At the conference, LAMP changed from LAMP to LAMPRO. According to the relevant person in charge of Lamp, Lamp prepared for this strategic upgrade for a year. From LAMP to LAMPRO, only two characters "RO" were added, but it brought a deeper meaning.

Spring has arrived, and in the first battle of spring, we have seen heavy industry signals. The marketing strategy and product solutions released by Lamp at the conference also brought a huge signal to the development of the entire high-definition display industry. I believe that companies represented by Lamp that provide customers with cost-effective products and solutions will surely usher in a rejuvenated second spring.

With the theme of "Out of Blue", the "O" in LAMPRO's renewed LAMPRO is the continuation of the original blue shield, while the green represents the upgrade of the new business, representing a more dynamic and international brand image and spiritual connotation. Unilumin Group released UMicro 0.4 at the ISE that just passed. We believe that LAMP will rely on the group's resources to have a longer-term layout and longer-term plan for high-definition energy-saving displays.

In the future, LAMP will use the original sales system as the basis, give full play to its own scientific research strength and service advantages, make a good start for the entire industry, take the lead, promote high-quality development, and achieve mutual benefit and win-win results with partners.

In the new year, the new LAMP story has just begun. I believe that LAMP’s spring will also begin with this “better than blue” press conference.