On the Shinmachi River that flows through the center of Tokushima, the bridge and the tourist roads on both sides are colorfully decorated with blue, red and other LEDs every night, and it has become one of the city's representative landscapes. The local area also holds an art festival every three years to display LED works on the streets.
"We hope to use the award-winning effect to further strengthen the brand influence of Tokushima Prefecture." Eiji Awata, deputy director of the New Industry Strategy Section of the Tokushima Prefectural Government, described the outlook. Tokushima Prefecture wants to develop LED into a backbone industry and proposed the "LED Valley Concept" in 2005 to attract related companies.
According to reports, Tokushima’s LED-related companies have now increased from the original 10 companies to 123, creating more than 600 jobs. Last year, the sales of LED products by related companies reached 34.7 billion yen (approximately RMB 1.98 billion), nearly seven times that of 2010. Koichi Tamura, executive director of the Tokushima Economic Research Institute, said: "Tokushima is at the forefront of the world in using LED to carry out landscape construction and industrial support. It must be further promoted to the world as an LED city."
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