Dachang action frequently LED lighting or will trigger a change

With the advent of 2014, LED industry seems to open a new chapter.

At the beginning of the new year, more than LED concept stocks contrarian trading, becoming the first year for the new distribution of red envelopes for investors. At the same time, and the cost is decreased and the policies to boost the global moratorium plan incandescent batch into effect in 2014, LED lighting market is expected to fully start in 2014. People from all walks of life are almost unanimously optimistic about the LED industry in 2014, and called it the opportunity to grasp the LED development is extremely critical of the year. A war in the LED field seems imminent.

In the "critical" year, what is the major manufacturers, which will then change what new action and the whole industry will, the reporter interviewed the industry mainstream, perhaps from the goal and strategy of them, you can see the 2014 LED industry development trend, the industry changes and will see the.

Dachang action frequently

Faced with the upcoming outbreak of the lighting situation, the mainstream of every move seems to be more meaningful. 2014, the integration of mergers and acquisitions, expansion of production capacity, reduce costs, the action will continue, and the next step they have any new move?

Mr. Linyida associate Taiwan Jingyuan Au Optronics Co Marketing Center (hereinafter referred to as Mr. Linyida EPISTAR) LED new century network reporter, 2014 is a year of rapid growth of LED lighting, lighting applications demand will be doubled, and feedback to the LED chip demand will increase significantly. For EPISTAR, will be prepared to do a good job in the production, the performance of the chip, handed over to the customer at the time, make the greatest efforts to expand market share.

Technology, flip chip is a very important strategic product Jingyuan 2014. In addition, it will provide different design, the introduction of different new materials or technology platform to improve the efficiency of light, reduce costs, this year will launch a number of new technologies that have not yet seen in china.

Jingyuan hopes to bring new technical direction for the industry, through virtual vertical integration, aiming at different downstream, and downstream technology partners, jointly developed to meet specific demand, design and technology platform different from the simple chip.

In addition, according to Mr Lin Yida, said this year there will be some more action, will continue to expand through virtual vertical integration and stable downstream of the sea.

CREE Chinese district business general manager and technical director Dr. Shao Jiaping (hereinafter referred to as CREE Dr. Shao Jiaping) said that in the new year, CREE will continue to LED according to the characteristics of indoor lighting and outdoor lighting subdivision applications, extend and optimize the LED product line.

In the field of high-power LED, CREE will be launched in the near future package size is only 2.5mm * 2.5mm XLamp? XB-H LED, the lighting performance of the lamp application help lighting manufacturers is very limited in size in space; in the field of COB, CREE launched the industry's first high density LED array of products, provide more feasibility for the use of LED lighting in the field of application of high lumen density. At the same time, CREE will also be fully combined with TEMPO testing, CSP (CREE Solution Provider) and other high-quality ancillary services, continue to meet the needs of the market and customers, so as to promote the improvement of performance.

In terms of customer cooperation, CREE will be in product services, program optimization, standard testing, market development and other important areas of cooperation with the domestic industry to carry out more extensive cooperation.

2014, CREE will continue to adhere to the localization of development strategy, adhere to the two magic weapon of innovation and cooperation, and colleagues in the domestic industry to explore the LED lighting market has not yet been developed a huge space for development.

The general manager of an Au Optronics Co operation center (hereinafter referred to Mr. Lin optoelectronics Mr Lin) also referred to the new century LED network reporter, Sanan optoelectronics will continue to carry out expansion of GaN Blue light chip, further reduce product costs, by chance the development of LED industry to increase the market share; technology, continuous research and development, product to improve the performance of product innovation.

Hangzhou Hangke Au Optronics Co technical director Gao Jiwei (hereinafter called Dr. Hangke optoelectronic Gao Jiwei) mainly from the layout of the products on 2014, Hangzhou, product layout will be more comprehensive, power products focus on the promotion of 2835, high-power products focus on the promotion of 3030 products, focus on the promotion of ceramic COB high power, the series of products have a very high price;

In addition, the module class light engine products and corresponding light source products, will also launch more innovative products, solutions and systems of lighting solutions, such as the driving circuit of 360 degree Zhou Guangqiu lamp module, IC module and other outdoor lighting.

TOYOTA (Shanghai) Mr. Wang Jian photoelectric trade business division Co. Ltd. (hereinafter referred to as TOYOTA synthesis of Mr. Wang Jian) from the market point of view, he pointed out that in 2014, TOYOTA is aiming for the synthesis of Shanghai Chinese market, find a similar business philosophy, and can make the differential complementary partners in the market, to expand Chinese lighting market share.

2014 is a year of change in the synthesis of TOYOTA, how to develop China's lighting market is the top priority in 2014. TOYOTA has a global chip and white packaging patent, but the packaging products backlight and lighting field is mainly used in the foreign market, so the follow-up we will actively explore new business models to expand the market China