CSA LED enterprises to develop overseas emerging markets for a comprehensive layout

2013 LED lighting market both at home and abroad are rapidly warming, all kinds of market segments started significantly, the rapid expansion of sales. LED enterprises in the bumper orders at the same time also realized to truly grasp the opportunity, domestic and overseas channel construction in emerging markets is essential for sustainable development of enterprises.

Alliance national semiconductor lighting project (CSA) adhering to the purpose of serving the enterprise, has been in the layout to assist enterprises to establish domestic and overseas emerging market channels, will jointly domestic mainstream LED enterprises, to create a suitable for the development of China's LED enterprises innovative channel mode, in order to realize the standardization of the market, to maintain the healthy and sustainable development of the industry create and orderly competition environment.

In the aspect of domestic innovation, channel model, CSA China LED application center has started network layout in the country, including East Center, is currently the first national LED exhibition center experience in October 2013 will be officially put into operation, through the organization of manufacturers and distributors to create high-quality, innovative design, exhibition set for the Global trade, technology support and application system of LED service is one of the open service platform. In the end customer experience the advantages of LED products to provide an open window on the basis of providing manufacturers with channel development, brand incubation, product design and transaction security and other full-service.

In the overseas emerging market development, CSA cooperation with the Ministry of Commerce, ISA, China Export and Credit Insurance Corp, Alibaba and other institutions, combined with the local strategic partnership in May 2013 in Hungary and Budapest established its first overseas marketing center of emerging market LED - "CSA LED marketing center in eastern europe". Marketing center will provide diversified combined service for enterprises, including the establishment of Eastern European distributors, professional market and engineering business buyers and users to build LED database, exhibition center, logistics center; and on this basis to help enterprises and overseas various projects for docking, TESCO and other well-known stores and electricity supplier to expand cooperation. In addition, CSA has made cooperation with China Export and Credit Insurance Corp intention to provide financial support for the development of China's LED overseas buyers and credit rating services.

CSA the development of overseas emerging markets has been highly valued and supported by the Ministry of commerce. At the end of May 2013, CSA as the investment promotion agency of Ministry of Commerce China EU Investment Promotion Association Alliance (ECIPU) is the first director of the unit participated in the European launch ceremony held at ECIPU in the Hungarian capital Budapest. Over the same period, CSA made a special trip to visit one of Europe's largest power companies, E-ON and Hungary EOS energy investment company. According to the Hungarian side, E-ON company responsible for the operation of the street light about 550 thousand, accounting for half of the street ownership in hungary. At present, Hungary's industrial electricity is about RMB 1.2~1.4 yuan / degree, the main road lighting mainly high-pressure sodium lamps, energy demand is very strong. Due to the requirements of the government energy conservation and emission reduction and the development needs of E-ON company, it is urgent to carry out the LED road lighting project based on the contract energy management (EMC) model in hungary. CSA has reached a partnership with E-ON, the establishment of a joint working group to carry out the Hungarian LED street lamp transformation project implementation plan design. EOS energy investment company is a designated partner of the Hungarian government energy conservation and emission reduction, and the implementation of the EU energy saving emission reduction projects. EOS controls nearly 30% of the market capacity of Hungarian road lighting. 2011, EOS has introduced LED products to do the pilot, but the effect is poor. EOS expressed the hope that CSA recommend China's cost-effective LED lighting products for its upcoming large-scale indoor and outdoor green lighting energy-saving projects. In addition, the Hungarian indoor lighting energy-saving and outdoor display products demand also strong, high quality LED products partners Hungary to introduce a keen interest in China.

Wang Hongliang, the Chinese Embassy in Hungary, said that for LED, Hungary is an emerging market with broad prospects. Hungary is located in the center of Europe, with good policy resources and geographical advantages. Chinese enterprises should seize the rare market opportunity, as soon as possible into the Hungarian market, and radiation surrounding countries.

The Ministry of Commerce Investment Promotion Bureau deputy director Wang Xu fully affirmed the participation of CSA in the Central Association of investment promotion alliance, and hope that the CSA task in the field of green energy industry, actively promote the cooperation between enterprises in this field, the Ministry of Commerce Investment Promotion Bureau will fully promote and support.

The future, CSA will continue to start emerging markets in the Middle East, North Africa, South America and other marketing center, combining the domestic application center network, can put the domestic and foreign buyers please come in, can also China LED enterprises to expand overseas markets, "going out" -- to provide leading service. Currently, CSA is the establishment of domestic channels and emerging markets overseas high-quality LED lighting products database, welcome the majority of LED lighting companies to provide products in English and Chinese materials.