As early as July 1, 2021, Times Huaying’s LED movie screen passed DCI certification. The certified LA4K-20 LED movie screen is 20 meters wide and 10.5 meters high. It is the world's first 20-meter LED movie giant screen. It is a cost-effective product that can truly highlight the advantages of LED active lighting technology and achieve full viewing angle coverage and complete immersion.
The world’s largest LED movie screen redefines giant screen cinemas
What kind of completely different experience can the 20-meter HeyLED movie giant screen bring? First of all, it is an extremely shocking full-view visual experience. From the real-shot scene pictures, you can intuitively feel the visual impact of the giant screen. With the blessing of super restoration capabilities such as high brightness, high gray scale, and wide color gamut, the picture presents an unparalleled spatial level; secondly, the LED giant screen can bring unprecedented The ultimate experience that has never been seen before is immersion and realism, especially when watching 3D blockbusters. HeyLED's high contrast and low crosstalk rate advantages are unmatched by traditional DLP technology and can create a completely independent virtual space, making the audience feel as if they have entered the metaverse of the movie.
The size of the HeyLED movie giant screen is not only different, but also has great potential. The screen brightness range is 48nit-300nit, making it easy to achieve high dynamic range HDR. Not only does the dark field picture maintain the layering and color saturation of the picture, but it also presents high-fidelity picture quality. At high brightness, the picture is bright and full but not dazzling or harmful to the eyes. This relies on HeyLED's unique pixel surface optical processing technology, which greatly increases the pixel fullness from about 15% of ordinary LED screens to about 75%, completely solving the shortcomings of LED point lighting. In addition, in addition to movie screenings, HeyLED can also meet the needs of movie theaters to achieve diversified operations, such as talk shows, concerts, e-sports events, movie restaurants, conference live broadcasts, etc., creating a diverse space to help theaters transform into entertainment complexes.
LED giant screens are cost-effective and lead technology upgrades
Compared with the passive reflection technology of traditional DLP projectors, the advantages of LED movie screen image presentation are self-evident, but cost is always an unavoidable issue. From a financial perspective, unlike DLP projectors, LED movie screens are characterized by the larger the size, the lower the price relative to DLP. The intersection of LED movie screens and DLP projection equipment prices falls around 20 meters; from an operational perspective, traditional cinemas are under the impact of the Internet, and new transformation and upgrading of cinemas are imminent. In addition to movie projections, HeyLED movie screens have emerged as a new operating model, assisting the comprehensive transformation and upgrading of cinemas, and solving the "watching movies and eating" problem that has always plagued cinema operations.
HeyLED movie screen can provide technical and operational support for building an Internet celebrity-level cinema. On the one hand, it promotes naked-eye 3D and suspended 3D experience films to solve the problem of homogenization of cinema viewing and increase ticket prices and attendance; on the other hand, it provides online operation services and imports private traffic belonging to the cinema to provide guarantee for the diversified operation of cinemas.
HeyLED shows impressive results and overtakes China’s projection technology in a corner
In the field of film projection technology, Times China Film has always adhered to technological innovation and accumulated rich experience. The film projection-related equipment developed and produced has created many firsts in China's film projection technology. The 20-meter LED giant screen that has obtained DCI certification this time solves the problems of performance and price at the same time, bringing a more shocking visual experience and greater commercial value.
Times China Film is also simultaneously promoting the technological progress and market application of film projections around the world. The "HeyLED Innovation Experience Center" opened in Los Angeles has received widespread attention and recognition from industry insiders such as Hollywood.
As we all know, the core technology of traditional DLP projectors has been monopolized by TI in the United States, and China has the advantage of the entire LED industry chain. In November 2021, the "14th Five-Year Plan for Chinese Film Development" issued by the National Film Administration proposed: "We must focus on researching technologies and equipment such as cinema LED screens with independent intellectual property rights, seize the technological commanding heights, and break foreign technology monopolies." This means that China has more say in the global film industry, which will provide a solid hardware foundation for the export of Chinese culture and enhance the global influence of Chinese culture.
Times China Film will work together with the film industry and the upstream and downstream of the LED industry!
ANNA