The first season of Apple by iPhone 6, iPhone 5S continued to skyrocket, in 2015 began to get good luck, the whole season shipments of more than 60 million, higher than market expectations. In the second quarter, with more and more iPhone (iPhone or iPhone 7) specification of the next generation of exposure, future sales performance has become a new focus of the smart phone market, 6S.
Global market research firm TrendForce latest report pointed out that 4.7 of the new generation of and the screen size of the new generation of iPhone will enter mass production in June, and in the beginning of the third quarter shipments, is expected to reach 24 million units in the first quarter of this year, the market is expected to reach $two. The fourth quarter shipments began to enlarge, is expected to surpass 50 million above, and to the overall iPhone in 2015 shipments exceeded 230 million, the annual growth rate of up to 20%; and a new generation of iPhone shipments in 2015 accounted for the overall iPhone shipments will exceed 35%.
Mobile memory and stand-alone carrying capacity upgrade
The new generation of iPhone is the biggest highlight of the upgrade of mobile memory, in one fell swoop from the previous generation of LPDDR3 jumped to LPDDR4, while the single carrying capacity also jumped from 1GB to 2GB, equivalent to 100% growth. In the third quarter of the new iPhone shipments in the upcoming quarter, the main mobile memory vendors Samsung and Hynix need to retain the capacity for the production of LPDDR4. 25nm or 20nm to do the calculation, the new iPhone will be equipped with 2GB will be able to digest more than a month's production capacity of about 20K (compared to the original 1GB), about 2% of the total DRAM capacity of 1080K.
As for the new iPhone minimum storage capacity has great possibility to upgrade from 16GB to 32GB, changed to 32GB, 64GB, 128GB three specifications, and also in the 64GB and 128GB high-capacity models to import TLC. TrendForce estimates that these two models will account for the high volume of shipments accounted for 50%, driven by the overall iPhone in 2015 NAND Flash consumption came to $18%.
Force Touch Apple's future focus on the development of touch technology
The panel touch the biggest bright spot, is the possibility of a new generation of iPhone equipped with Force Touch module is quite large. Force Touch can be induced by the user on the touch panel click force, giving different functions and control feedback, so that the touch panel to add many possibilities. The soft board is placed the module architecture has a control panel below the sensor module, the sensor chip will be provided by the ADI, and Apple's own firmware design collocation.
Force Touch still needs to maximize the effect of software (APPs) synchronization support, so even if this new aircraft first equipped with iPhone, the lack of the support of apps, the user experience in the short term may not appear significant improvement. However, Force Touch is a focus on the development of Apple touch technology, the future is more likely to fully import iPhone and iPad series of products, follow-up development is worth looking forward to.
Due to the thin phone, LED backlight size reduction
As for the part of the LED backlight on the phone screen, apple still choose the Japanese LED chip products. Due to the light of the requirements of mobile phone, LED backlight specifications from 0.6T (3.0*0.85*0.6 mm) to 0.4t (3.0*0.85*0.4 mm LED); due to the shrinking size of single LED brightness will be reduced by about 10%, so the backlight module will need to increase 2-3 LED to increase the brightness. As for the Flash LED lights collocation camera, apple still maintains the designed double color, through two different color temperature LED made module, to make the picture more natural light effect.
TrendForce, Taipei Computer Association of science and technology news during the 2015 Taipei International Computer Exhibition on June 5th Computex in Taipei International Conference Center 4 floor VIP room held 2015 Compuforum - mobile device key components and communication technology seminar. TrendForce's three brands DRAMeXchange, WitsView and topology analyst team share research, SanDisk, Qualcomm, and invited ARM, Intel and Broadcom and other international companies as a visiting lecturer, covering panel, chip, memory, wireless communications, smart wearable and other hot issues, leading participants together with the latest trend of industry and the development of.
For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).
Contact: mack
Phone: 13332979793
E-mail: mack@archled.net
Add: 3rd Floor, Building A, Mingjinhai Second Industrial Zone, Shiyan Street, Baoan, Shenzhen,Guangdong,China