2015 Asia Solar Energy Exhibition (Solar Asia 2015) and the Asian green lighting exhibition (Ecolight Asia 2015) was held in Malaysia earlier with Kuala Lumpur, many exhibitors have expectations of rising energy costs and the local government to implement the policy of environmental protection, can bring better prospects for the industry. 2015 Asia Solar Energy Exhibition (Solar Asia 2015) and the Asian green lighting exhibition (Ecolight Asia 2015) has been held in Malaysia, Kuala Lumpur, is building the city environmental protection plan in Asia for a week (EcobuildAsia) activities in the expectation can bring more opportunities for LED lighting and solar panel industry in Malaysia. In general, the two major trends of optimism for the prospects of the market, which is a rising energy costs, forcing companies and consumers have discussed the various energy-saving way, the second is the Malay government Iasi implement policies aimed at promoting the country's environmental reputation. IQ Group is based in Penang, specializing in the production of sensors and sensor to control the LED products. Business Development Manager at BehHunYong said: "at present, everyone pay attention to environmental protection. Due to high energy costs, consumer ideas began to change." Malaysia Lybase is a producer of LED, Assistant Sales Manager KenreeLow said: "as consumers buy more environmentally friendly products, so the industry has strong growth". In the green lighting exhibition, exhibitors featured a number of environmentally friendly lighting products, and claimed that its power consumption than traditional lighting products to save 70% to 90%, to coincide with the market trend. However, such products rise, what is the Malaysia business and consumer awareness of environmental protection has improved, and energy prices, the industry have different views on this. JustinYang, director of international business Shenzhen producer LED RiShang insisted the latter is the key factor. He said: "the presence of the industry does not care about environmental issues. They help to promote environmentally friendly products, they are not interested in, only with the cost." However, there are other people in the industry have different opinions. TCMY is a Malaysia trading company, specializing in LED lighting system. Business Development Manager Bryan Ooi said: "we not only focus on large customers to save cost, but also the expected product is good for environmental protection, as a corporate social responsibility." Government participation is promoting another driver of growth in the field of LED lighting. Low said: the government of Malaysia has launched a green procurement plan, encourage people from the traditional lighting system to switch to LED lighting products. Now, all new development projects must use LED lighting. Implementation of regulations concern. The market has a lot of products not in accordance with the standards, many of which are sourced from China, LED lighting products and the authorities must purchase more strict regulation for new development projects. Yong also considered that the authorities can further promote LED lighting products industry growth. He said: last week I attended another exhibition in Singapore, who is here to more than 10 times. Singapore government implemented many measures, encourage the use of environmentally friendly products, especially the introduction of tax incentives. Therefore, the Singapore LED investments is very ideal, fast to 9 months will be able to recover the cost, payback period shorter than Malaysia. Many exhibitors believed that Malaysia consumers' cognitive level of the industry development stalled. Low Lybase said: "with Malaysia and the international standards for products to apply for certification, highlighting the product safety and benefit. However, although our customers love certified products, but often do not understand the importance for us to make the explanation." However, many exhibitors pointed out that the LED lighting market is still in its infancy, to deepen the understanding of related products will be the next few years consumers. Ooi said: "5 to 10 years ago, LED is not reliable or stable product. Today, LED has become very reliable and durable, can provide high quality lighting, so consumers gain confidence in LED." The development trend of solar industry and LED lighting. MSD Blue Ocean is a Malaysia solar ring manufacturer, Yoong manager New Chee said: "we all pay attention to environmental protection, many developers want to build environmentally friendly buildings, need to purchase all kinds of environmental protection products. However, many people do not focus on environmental protection, but to save money." As with the LED lighting field, the development policy of Malaysia government and the solar industry is closely related to the. Trina Solar is a Chinese photovoltaic module manufacturer, the emerging markets, Asia and the Middle East Business Manager JunrheyCastro believes that Malaysia is a major emerging market, but now its importance still far less than Japan or India, China. He said: "the government of Malaysia tendency support solar energy and green energy development, the authorities will soon bring great changes to the revised policy, market, and will attract more domestic and overseas investors put more funds for the development of solar energy business." Malaysia due to the huge demand for electricity, Trina Solar is also engaged in power generation business. Castro said, because the electric power market demand in Malaysia, the company has started to build solar power plants, electric power and electric power company sales. MSD Blue Ocean and Trina Solar are in the manufacturing of solar products for export in Malaysia. Castro said: "although most of our production activities are in China, but also has a factory in Malaysia, the main service in American market." Chee revealed that MSD Blue Ocean is a cause of plant production in Malaysia, is Malaysia's export cost is lower than China. He said: "we chose Malaysia, because can enjoy many preferential trade with Australia and New Zealand here, and the export of low cost. In addition, if our parent company in Chinese manufacturing products, and exported to the United States, have to pay anti-dumping duties; but in Malaysia production has not anti-dumping tax problems." More than China company has been widely involved in Malaysia LED lighting and solar products market, but in the two exhibition, exhibitors have held different views on the quality of the products Chinese. Of course, China company or sales Chinese products company insisted that their customers are willing to purchase Chinese products. Chee said: "the customers that our parent company from Chinese no problem. Many customers from Germany or the United States companies purchase products, but later found that the products are in Chinese manufacturing." However, Ooi is the biggest problem facing the complaints, the company, and is cheap and poor quality Chinese LED lighting products competition. He said: "our company's products and China product quality have obvious difference, as this will make consumers, to see their budget. If the budget is limited, they will choose to save energy direction, which will buy Chinese products. If they focus on quality, will choose other suppliers, may choose the products of our company." As expected, the price is still a major factor in the development of Malaysia solar or LED lighting market. Due to the rise in energy prices, coupled with the government to encourage the use of renewable energy and energy saving, more attractive, this trend will benefit the LED lighting and solar industry, and many exhibitors are waiting.