The national introduction of foreign trade enterprises according to the new policy before seeking overseas companies"
Source: Date:2018-01-05

In May 5th, the State Council issued the "several opinions on promoting" good foreign trade firm, the 14 policy measures introduced from 5 aspects. "Opinions" to "give full play to the export credit insurance", "vigorously support the financing of foreign trade enterprises, to further improve the level of trade facilitation, adjust and improve the export tax rebate policy" and "relief specification of charges related enterprises, to further improve the processing trade policy" and "proactive import policy", accelerating the development of foreign trade brand "," strengthening the protection of intellectual property rights in foreign trade "to promote the innovation and development of foreign trade, foreign trade to achieve stabilization. Needless to say, this time, a national level the introduction of favorable policies to make a batch of LED lighting enterprises with foreign trade business, with the export market as cheerful as a lark, "we never give up! We no longer miss!" 2015 China lighting products export growth fell to single digits according to Chinese Lighting Appliance Association released data show: 2011-2015 lighting products for years, exports were $22 billion, $30 billion, $35 billion 700 million, $41 billion 500 million, $45 billion 300 million; exports of LED lighting products are: $2 billion, $3 billion 500 million, $7 billion 100 million and $9 billion and $10 billion 800 million. Statistics show that in 2015 China lighting products exports amounted to 45 billion 300 million U.S. dollars, an increase of 9%, of which, LED lighting products exports amounted to 10 billion 800 million U.S. dollars, an increase of 20%. According to statistics, 2015 1-11 months, LED lighting products export $9 billion 281 million, an increase of 12%, ranked in the top ten products were LED bulb lamp, lamp, lamp, lamp, lamp panel, lamp, lamp, lamp, stage lights and garden lights. It is worth noting that, in the top ten LED products, LED lamp exports $180 million, an increase of 74.1%, is the top ten largest increase in product exports. It is reported that, 2015 1-11 months, the export scale of the top five destination countries were the United States, Germany, Japan, Britain and Brazil, the former five export market distribution, exports to the United States market exports accounted for 23%, increased 5.4 percentage points higher than in 2014; exports of British market exports accounted for 3.5%, an increase of 0.3 percentage points in 2014 the Brazil market; export exports accounted for 3.1%, compared to 2014 increased 1.8 percentage points; exports to Germany and Japan share has declined. Experts pointed out that in 2015, the lighting industry exports, especially in the traditional electric light source products exports fell sharply, mainly from growth in LED lighting products export growth. In 2015, China's overall economic situation growth gradually slowed down, the lighting industry growth rate than in previous years has declined, and exports more than ten years of continuous increase in the number two for the first time after keep down to single digits. But on the whole, lighting products export growth rate is still higher than the national average level of the industry. Industry veteran said that, with the increasing demand of the overseas market and domestic market competition is more intense, "going out" has become the lighting enterprises better realize "one magic staking". In recent years, with Yankon, Linsen, nationstar brands such as the representative of the company is to make snap the layout of the overseas market, and in the way of rewarding overseas nuggets ". There is no doubt that in the "The Belt and Road" under the stimulation of export market "situation only good scenery", and the recent introduction of new national policy is a good Polly, the lighting industry export plug in the wings "". Open practical difficulties on "overseas Nuggets" although at this stage, lighting products export growth is still higher than the national industry average, and relative to the domestic market channel construction and brand building of the "input" and "high" and "complicated", the export market appears to be "simple", but in fact is not easy". And other enterprises, LED enterprises had to face the problem in the global economy continues to be weak, the RMB exchange rate volatility, the product price competition in overseas markets, they are like a "stumbling block", let the force export enterprises refer to: Denver overseas, not as easy as you think. Weakness in the global economy, export growth is weak. In 2015, the lighting industry sales as an example, although exports of lighting products in 2015 was $45 billion 300 million, an increase of 9%, but on the whole, this is China's lighting industry sales and exports in more than ten years of consecutive double-digit growth for two, down to single digits for the first time. It is reported that in 2014, lighting industry exports increased by 15.5%, and 9% in 2015. From a macro point of view, affected by the environment, the current lighting products is indeed facing problems of total exports year-on-year growth rate slowed down, which means that the two or a group of dedicated export lighting business days of difficult. To improve the access threshold, price competition. Shenzhen Kang Ming Sheng chairman Li Dichu said in an interview, at present, export-oriented enterprises more and more, more and more pressure, the increasingly fierce competition, especially the price competition, and for lighting enterprises, tied to a foreign customer "is also increasingly difficult. At the same time, the global economic environment is not ideal, OSRAM, PHILPS and other international brand lighting ingrained in the local market, and Western Europe and North America market in recent years to improve the market access threshold, coupled with the implementation of overseas market protection mechanism, the RMB exchange rate and other reasons, the lighting export enterprises in the international market is facing more and more pressure. Lack of independent brands and weak awareness of rights. For the current domestic lighting enterprises, due to the lack of independent brands, the international market development is difficult. Export processing enterprises are still at the low end of the industry chain, lack of brand awareness by enterprise sales behavior, marketing strategy and brand building is not harmonious, the brand awareness in the minds of consumers is not able to set up well. At the same time, the issue of intellectual property rights LED industry in relation to the sustainable development of the entire LED industry, if not properly addressed could trigger a series of industrial crisis, especially with the international brand with the competitive market situation. The overseas market continued product homogeneity, price competition, industry profit is difficult to achieve transformation. Export here the "Yangtze River Delta" overseas enterprises "Denver" is not easy for domestic lighting enterprises according to their own actual situation, only the layout of the export market, and in the operation of the market, to find the right method, so as to achieve good results. This year, the full deployment of global sales network Darren Jiangsu company chairman and general manager Zhou Liyun Darren Jiangsu shares the main export market in Japan, Singapore, Germany, Holland, Italy, Czech and other products, sales have been very impressive. In 2015, overall sales of products is rising, especially in October, an increase of about 50%. Of our company's products exports accounted for about 70%, the main market is Japan, Southeast Asia, europe. Our company is a sales company in Japan, Singapore, Italy, Holland, Czech, uk. In 2016, we in addition to several existing sales company to continue to develop, will also develop new markets such as North America, South America, Australia, the deployment of a global sales network. In the competition, we use patents to help the development of enterprises, the company has 200 patents, in the export market, especially the design patent can not be guaranteed. In 2015 the emergence of several copycat companies of our products, products are also exported to the European market, the price of its poor quality and casual, seriously affect our brand image and product sales, but also to discredit the "China manufacturing quality". In this regard, we have to resort to the law, jointly launched rights at home and abroad, hoping to use legal weapons to protect their own patents, adhere to their own market share. For us, technology advantage is ranked first, high-tech, new technology is a good product and a good brand foothold in this, so we must pay attention to improve and innovate the technology, leading the future development trend of LED lighting industry. The products, enterprises should focus on the development of new, even leading to adapt to market demand, in order to win in the competition. In addition, the export channels must be diversified, major brands of ODM and our own brand sales both the development of a worldwide sales network. Throughout the year and strive to export performance to a new level of import and export of Anhui Shilin lighting minister Zhang Youcheng 2015 export sales accounted for Anhui Shilin lighting total sales share of 60%, and achieved good results in 2014 rose 12.76%, the overall market tends to rise trend. The export market has been the main direction of Anhui Shilin lighting, 2016 export markets have a brilliant future, Anhui Shilin lighting will open a new situation in Europe in the high-end market, the annual export volume and strive to a new level. In the fierce competition in the export market to seize a larger market share should do the following 4 points: 1, products have diversity, variety to complete. Anhui Shilin lighting products involving incandescent lamps, halogen lamps, fluorescent lamp LED light source, covering the first to the third generation light source products can meet customer needs in different countries and regions. Requirements for product performance, 2 different countries and regions are different, make full use of Anhui Shilin lighting technology center, engineering research center, post doctoral research station the power of independent research and development, and strengthen cooperation with domestic and foreign well-known lighting companies, professional R & D testing institute cooperation, continuously improve the technical level of products and meet the. Different customer requirements. 3, Anhui Shilin lighting through foreign trade companies to export in 1994, 1997, obtained the right of import and export began to export, through 20 years of development, the company has established a perfect sales channels in more than 60 countries and regions worldwide. 4, Anhui Shilin lighting attaches great importance to the construction and promotion of the brand, leading brand "SHILIN" in 2015 was recognized as "A Well-Known Trademark in China". In export, Anhui Shilin lighting leading products for many years to obtain "Anhui export brand" title, in addition, Anhui Shilin lighting also actively participate in Canton Fair, Frankfurt International Lighting Exhibition and other domestic and international lighting exhibition, exhibition in Shilin lighting products and corporate culture to global customers, and through international well-known OEM brand products, gradually promote enterprise independent brand products. Precise positioning, do their own intelligence ahead, Zhejiang Jinling lighting marketing director Li Zhipeng Zhejiang Jinling 2015 export share dramatically exceeded domestic sales, in order to achieve the "three two year transition" across the market, sales increase of 23% over the previous year. In the export market layout, Jinling traditional customers are mostly distributed in South America, the Middle East and Southeast Asia and other countries. In 2016 we also started to increase in Central Asia and Eastern Europe including Russia's layout, because there is a huge potential in these areas. In my opinion, to force the export market to do the following three points: the first is to "precise positioning". When we do the traditional lighting OEM supplier for the three international lighting giant in overseas markets when we first develop the market in Southeast Asia, the Middle East and South America and other regions, these regions relatively

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